Special Issue Sustainability: Consumer Neuroscience and Sustainable Marketing

One of the marketing disciplines that has been experiencing exponential growth in recent years is consumer neuroscience, which consists of the application of techniques from psychology, neuroscience and physiology to the study of the origin of consumer behavior. Despite the rapid development of this branch, it is surprising to discern how most studies omit clarifying the neural origin of sustainable consumer decisions, a field in which consumer neuroscience can make a difference, as increased attitudes towards environmental products or messages rarely translate into actual sustainable behaviors.

The objective of this SI is, therefore, to deepen our understanding of the neural and psychophysiological mechanisms underlying the preference for and choice of sustainable products and advertising. Potential manuscript topics may include: 

  • psychological theories that can be used to understand environmentally responsible attitudes and intentions;
  • psychological differences in the processing of sustainable advertising and products between diverse typologies of consumers;
  • neuropsychological responses triggered by environmental advertising, considering the influence of contextual factors, such as types of products and purchases;
  • individual variables moderating the neuropsychological processing of sustainable advertising and products.

More information:
Deadline: 30 July 2021.
Guest Editors:
Prof. Juan Sánchez-Fernández (University of Granada)
Dr. Luis-Alberto Casado-Aranda  (University of Granada)

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