Guest Editors: Dr. José M. Pina, University of Zaragoza (Spain) jmpina@unizar.es Dr. Zillur Rahman, Indian Institute of Technology Roorkee (India) zillur.rahman@ms.iitr.ac.in Dr. Zhiyong Yang, Un...

Recent technological advancements related to social media and big data are changing how consumers communicate, interact, and co-create with brands and other consumers (Blasco, Hernandez and Jimenez, 2...

Sustainable customer relationship management (SCRM) means considering economic, environmental, and social targets when establishing and maintaining long-term profitable customer relations. More specif...

One of the marketing disciplines that has been experiencing exponential growth in recent years is consumer neuroscience, which consists of the application of techniques from psychology, neuroscience a...

In the era of omnichannel environments in retail, retailers can reach their customers by delivering targeted information, offering value that sets them apart, and this has the potential to establish i...

The International Association on Public and Nonprofit Marketing (IAPNM) announces that the University of León and the Spanish National University of Distance Education (UNED) will be hosting the 19th ...

In the current context, social commerce is becoming "the ultimate form of advertising," where social networks offer to convert images and videos in moments of purchase. Mobile devices have managed to ...

  Increased access to large amounts of freely available or proprietary data has created massive commercial opportunities nowadays, effectively becoming a key strategic capability for companies able t...

Próximo Special Issue de la revista Sustainability (ISSN 2071-1050, Factor de Impacto JCR 2018 = 2.592), centrado en retail y sostenibilidad. Aquellos investigadores interesados en participar en el Sp...

The planning for the Big Data Meets Survey Science (BigSurv20) conference (November 4-6, 2020 in Utrecht, The Netherlands) is in full swing. Today we'd like to bring your attention to the recently lau...