News

Special Issue SJM-ESIC: Multicultural Marketing: Managing Ethnic Identities and Cultural Groups

Special Issue SJM-ESIC: Multicultural Marketing: Managing Ethnic Identities and Cultural Groups

Guest Editors:
  • Dr. José M. Pina, University of Zaragoza (Spain)This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Dr. Zillur Rahman, Indian Institute of Technology Roorkee (India) This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Dr. Zhiyong Yang, University of North Carolina at Greensboro (USA) This email address is being protected from spambots. You need JavaScript enabled to view it.
 
The globalization of economic activity poses a major challenge for companies throughout the world, which must struggle to find a balance between offering standardized solutions and addressing the specific needs of countries and cultures. Identifying and understanding the differences between consumer groups is fundamental to the success of many organizations, regardless of whether they follow a local or global approach. The culture to which a particular consumer belongs is, thus, a key segmentation criterion that has been closely studied by both academics and practitioners (de Mooij, 2019; Kotabe & Helsen, 2020).

From a broad perspective, culture reflects a series of values, beliefs and attitudes shared by members of a particular group. As a result, cultural research covers various topics related to religion, race, nationality, language, cohort, class, social status, type of family, marital status, gender role, and sexual orientation. Individuals who are part of a particular culture share a common identity and their perceptions, attitudes and behaviours can partly be explained by their culture. Also, multicultural markets are dynamic marketplaces that facilitate contact, interaction, exchange, conflict and identity negotiation among multiple stakeholders (Demangeot, Broderick, & Craig, 2015). A marketer operating in a multicultural environment cannot afford to design strategies ignoring this diversity. Further, multicultural markets have been proliferating in many nations, and gaining importance among both academicians and practitioners (Burton, 2005; Demangeot et al., 2015; Kipnis, Demangeot, Pullig, & Broderick, 2019).

This special issue intends to advance the theory and generate managerial insights pertaining to multicultural marketing. The authors contributing to this special issue may undertake cross-cultural studies or focus on any groups that share a clear common culture. They could also focus on the marketing implications that deal with different subcultures and cultural groups at the organizational level. In all cases, it will be particularly important to describe the state-of-the-art of the selected topic and explain why organizations should take cultural differences into account when targeting specific groups.

Topics may come from any area of marketing, including, but not limited to:
  • Consumer decision making in a multicultural context, including individual consumers, family decision making, and group decision making
  • Consumer psychology and consumer identity (e.g., social identity, religious identity, sexual identity, multicultural identity)
  • Product and brand management across different cultures
  • Pricing and marketing communications for ethnic minorities
  • Diaspora marketing and global nomads, including both for-profit and non-profit strategies to  engage with individuals from other countries
  • Service and relationship marketing in different cultures
  • Social responsibility and ethics in multicultural markets
  • Marketing and social movements (e.g., gender equality, ecology movements)
  • Marketing management in organizations and B2B that involve dealing with different cultures (e.g., diversity management)
  • The role of culture in digital marketing and social media
  • Retailing and omni-channel management in multicultural markets
  • Multiculturalism and cultural diversity in tourism and hospitality
  • Cross-cultural theory and research methods
  • Challenges and opportunities for multicultural marketing
 
Important dates: Submissions open: 1 July 2020, Submissions deadline: 1 December 2020, Expected date of publication: 2021.
Special Issue Sustainability: Consumer-Brand Relationships in the Era of Social Media and Big Data

Special Issue Sustainability: Consumer-Brand Relationships in the Era of Social Media and Big Data

Recent technological advancements related to social media and big data are changing how consumers communicate, interact, and co-create with brands and other consumers (Blasco, Hernandez and Jimenez, 2016; Kumar et al., 2016; Ruiz-Mafe and Veloutsou, 2017). Social media play an essential role during the customer journey, improving the information obtained about products and services, reducing the perceived risk in brand choice, and increasing the value of the overall consumer experience (Bigne, Ruiz and Curras, 2019; Ketter, 2016). In this context, recent studies have argued that the major challenge in developing exceptional experiences lies in creating connections among different touchpoints within the customer journey to achieve positive outcomes (Lemon and Verhoef, 2016). Moreover, automated forms of interaction, such as artificial intelligence and robotics, are generating new dynamics in consumer experiences with brands. As a result, brands face several challenges in applying, leveraging, and optimizing the benefits of using social media in combination with other technologies to engage consumers and establish long-term relationships.
 
Due to the novelty of these technologies, several gaps remain to be addressed. For example, the multidimensional nature of consumer experiences has led researchers to focus primarily on cognitive and affective dimensions (Mody, Suess and Lehto, 2018; Servidio and Ruffolo, 2016), with few studies examining social and sensorial dimensions. This special issue welcomes conceptual, methodological and empirical contributions in the areas of consumer experiences with brands and the customer journey in social media. Possible topics might cover (but are not limited to) the following:

  • Consumer experiences with brands in social media: chatbots, eWOM, online reviews
  • Conceptualizations of the customer journey in social media
  • Social commerce
  • Key drivers and outcomes of consumer-brand experiences in social media
  • Cognitive, affective, sensorial and social dimensions of consumer experiences with brands on social media
  • Brand engagement in social media
  • Artificial intelligence (AI) and consumer-brand relationships
  • Authentic consumer experiences with brands in social media
  • Big data and consumer-brand relationships
  • CSR and social media
  • Co-creation in social platforms 

More information: https://www.mdpi.com/journal/sustainability/special_issues/cbr_sus
 
Deadline: 31 December 2020.
 
Guest Editors:
Prof. Dr. Blanca Hernandez Ortega, University of Zaragoza (This email address is being protected from spambots. You need JavaScript enabled to view it.)
Prof. Dr. Carla Ruiz Mafe, University of Valencia (This email address is being protected from spambots. You need JavaScript enabled to view it.)
Special Issue Sustainability: Sustainable Customer Relationship Management

Special Issue Sustainability: Sustainable Customer Relationship Management

Sustainable customer relationship management (SCRM) means considering economic, environmental, and social targets when establishing and maintaining long-term profitable customer relations. More specifically, sustainability-oriented CRM aims to attract and retain sustainability-conscious customers, as well as increase consumer awareness of corporate sustainability issues.

To carry out SCRM, a company has to remodel its CRM-activities, including, e.g., fair customer and employee treatment, as well as the integration of new sustainability orientated processes. However, to date, there has been very little research that provides an integrated perspective on the underlying mechanisms that shape sustainability-oriented CRM activities and that analyses how customers and sustainability interdigitate. Similarly, research dealing with the comprehensive concept of sustainability-oriented CRM is limited.

Hence, this Special Issue will analyze the holistic integration of economic, environmental, and social sustainability issues, and the core areas of CRM, i.e., marketing, sales, and services.

Potential topics include but are not limited to the following:

  • Systematic literature review on SCRM
  • Solutions for SCRM problems
  • Frameworks and methodologies for SCRM
  • Effects of SCRM systems on companies
  • SCRM strategies
  • SCRM innovation
  • SCRM marketing
  • SCRM sales
  • SCRM services
  • SCRM technology and software
  • Case studies
  • Future Advancements

More information: https://www.mdpi.com/journal/sustainability/special_issues/CustomerRelationship
Deadline: 31 December 2020.
 
Guest Editors:
Prof. Dr. Ricardo Chalmeta Rosaleñ (Universitat Jaume I)
Prof. Dr. Patricia Martínez García de Leaniz (University of Cantabria)
 

Special Issue Sustainability: Consumer Neuroscience and Sustainable Marketing

Special Issue Sustainability: Consumer Neuroscience and Sustainable Marketing

One of the marketing disciplines that has been experiencing exponential growth in recent years is consumer neuroscience, which consists of the application of techniques from psychology, neuroscience and physiology to the study of the origin of consumer behavior. Despite the rapid development of this branch, it is surprising to discern how most studies omit clarifying the neural origin of sustainable consumer decisions, a field in which consumer neuroscience can make a difference, as increased attitudes towards environmental products or messages rarely translate into actual sustainable behaviors.

The objective of this SI is, therefore, to deepen our understanding of the neural and psychophysiological mechanisms underlying the preference for and choice of sustainable products and advertising. Potential manuscript topics may include: 

  • psychological theories that can be used to understand environmentally responsible attitudes and intentions;
  • psychological differences in the processing of sustainable advertising and products between diverse typologies of consumers;
  • neuropsychological responses triggered by environmental advertising, considering the influence of contextual factors, such as types of products and purchases;
  • individual variables moderating the neuropsychological processing of sustainable advertising and products.

 
More information:
https://www.mdpi.com/journal/sustainability/special_issues/Consumer_Neuroscience_and_Sustainable_Marketing
 
Deadline: 30 July 2021.
 
Guest Editors:
Prof. Juan Sánchez-Fernández (University of Granada)
Dr. Luis-Alberto Casado-Aranda  (University of Granada)

Special Issue Administrative Sciences: Retailing and Customer Satisfaction: From an International Perspective

Special Issue Administrative Sciences: Retailing and Customer Satisfaction: From an International Perspective

In the era of omnichannel environments in retail, retailers can reach their customers by delivering targeted information, offering value that sets them apart, and this has the potential to establish intense customer engagement. Communication and information technologies may assist retailers to identify suitable consumers. In addition, technology facilitates shoppers to make better choices about which products or services to buy. However, not all consumer decisions depend on widespread information searches and exhaustive decision processes. Many decisions are impulsive, produced briefly while shopping online or offline, frequently stimulated by strategic visual presentations and merchandise assortments created by the retailer. In summary, all tools adopted by merchandisers and retailers should be focused on offering satisfaction to customers. This Special Issue will showcase scholarship that examines the impact of “Retailing and Customer Satisfaction: From an International Perspective”. It is crucial that the papers address a real-world marketing question. Examples of the topics covered by the Special Issue are as follows (non-exhaustive): 

  • How emergent technologies have changed consumer decision making, satisfaction, communication, engagement, and loyalty from an international perspective.
  • Retailer responses to third-party and customer-to-customer information platforms.
  • Evolution and development of private labels.
  • How fake news affects consumer shopping behaviors.
  • The mediational role of customer relationship management in the international environment.
  • Visual display and merchandise offer decisions.
  • Consumption and engagement.
  • Big data collection and usage applied to the topic of the Special Issue.
  • The role of cross-cultural issues in retailing as influenced by emergent technologies.
  • Virtual merchandising in e-commerce.
  • Showrooming and Webrooming.  


The studies might take consumer, firm, societal, or public-policy perspectives. Therefore, we encourage scholars to be creative and to use a variety of empirical and descriptive methods to construct new theories and frameworks that may act as foundational manuscripts on these topics. 

More information: https://www.mdpi.com/journal/admsci/special_issues/RCSFIP
 
Deadline: 30 July 2021.
 
Guest Editors:
Prof. Dr. F. Javier Rondán-Cataluña (University of Sevilla)
Dr. Eloy Gil-Cordero (University of Sevilla)

logoaem fondoazul1.fwThe Spanish Association of Academic and Professional Marketing

banrevista_v2.jpg
esic_logo_azul1.fw1.png
Image
contact_bot_en.fw.png
socios_btn_en.fw.png

 

rrsslog.fwconlink.fw Facebook Twitter Instagram

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
More information Ok Decline