22nd International Marketing Trends Conference (IMTC). Mastering the conversation. Dialoguing with customers and stakeholders to handle future marketing and societal challenges


The critical pandemic situation and the associated threat on quality of life, geopolitical crises and conflicts, a collapsing global economy, climate change, digitization and robotization, the loss of governability, or massive social inequalities… These are just a few examples of global societal issues that are raising concerns and worries worldwide and that will increasingly drive consumers’ emotions, needs, attitudes, norms and values. At the same time, however, the high dynamics and complexity of global social change fuels the desire for orientation and exchange with others who can contribute to finding meaning and an enriching, sustainable way of life.

Marketers must emphatically engage in the conversions taking place here between the various social groups and institutions in order to understand as early and precisely as possible the direction in which customer needs and expectations are developing and how these can be met in a promising manner. At the same time, it is important to seize the opportunity to present yourself as a trustworthy dialogue partner whose ideas and suggestions the target customers willingly take up. In this way, it may also be possible to counteract the emergence of claims that cannot or should not be realized from the company's point of view.

In this respect, one of the key challenges facing marketers is to build up and expand their willingness and ability to engage in dialogue with all vigor. Important prerequisites here are, for example, a strong reputation based on a convincing purpose and brand personality, the willingness to take a clear position even on controversial issues, and mastery of suitable (digital) technologies and social technologies in order to stay in a promising dialogue with customers and all other relevant stakeholders.

IMTC invite you to submit a paper for the 22nd International Marketing Trends Conference which will take place in Paris from the 19th to the 21st of January 2023.

Conference deadlines:

  • 19 Sept. 2022 Deadline Call for Paper / Poster
  • 07 Nov. 2022 Deadline Applications Doctoral Colloquium  &  Best Thesis Awards
  • 14 Nov. 2022 Acceptance Notifications
  • 19-21 Jan. 2023 22nd IMTC

The conference will be hosted by ESCP Business School, in Paris. Further information can be found on the IMTC conference website.

 Key pieces of information about the paper and poster submission:

  • The conference papers all have an ISBN Number and will be published on our website, where they are available for free as open source. All the proceedings are indexed in the Google Scholar database.
  • You should submit your paper directly on the IMTC Submission Platform. We will only consider papers that have been submitted via the online submission platform.
  • The final papers are expected to be 5 pages long (short paper / extended abstract). The official language of the conference is English but the papers can be written in English, French, German, Italian, Portuguese and Spanish. Publication rules available on the IMTC conference website.
  • A selection of papers will be submitted by the Track Chairs to be considered for the IMTC Best Paper Award.
  • As you may know, the conference is also the editor of the Journal of Marketing Trends, which is a ranked publication. The conference is an opportunity for you to submit an extended version of your paper for a publication in the journal.

 For further information, do not hesitate to contact us by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or refer to the conference website


IMTC Conference Chairs:

Pr. Julio JIMÉNEZ, Universidad Zaragoza (Spain)

Pr. Alberto PASTORE, Università di Roma La Sapienza (Italy)

Pr. Julien SCHMITT, ESCP Business School (France)

Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany)

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CALL FOR PAPERS: Research Innovations in Sustainable Marketing Symposium (RISM2023)


Research Innovations in Sustainable Marketing Symposium (RISM2023)

Research Innovations in Sustainable Marketing (RISM 2023) is the first global online symposium that brings together scholars and practitioners who want to share their insights on successful integration of the triple bottom line – economic success, environmental stewardship, and supply chain equity – across the marketing function from new product development to post-consumption. The symposium will be held virtually across three days from Tuesday, March 14 – Thursday, March 16, 2023. In addition to a well-known keynote speaker and concurrent sessions, RISM2023 will hold roundtable discussion sessions to facilitate connections among scholars and practitioners with similar research interests. RISM 2023 is endorsed by business schools around the world and will provide a unique opportunity to build global ties among individuals who are committed to environmental stewardship and sustainable marketing.

The RISM Organizing Committee is interested in receiving abstracts (800 word limit) as well as fully developed manuscripts (10,000 word limit). All submissions will be double blind reviewed. Accepted manuscripts will be eligible* for publication in the Journal of Sustainable Marketing (JSM). Accepted abstracts will be published in the RISM2023 Proceedings and will be available online. Conceptual, qualitative, and quantitative research submissions along with case studies are welcome.

The online symposium will begin each day at 13:00 GMT and will end at 16:00 GMT in order to accommodate as many time zones around the world as is feasible. Financial support from the Shidler College of Business at the University of Hawai‘i enables RISM2023 to offer free registration for Symposium attendees.

Topics of interest include (but are not limited to) the following:

  • Sustainable Marketing Strategy
  • The role of sustainable marketing in building brand equity and long-term economic success.
  • Infusing sustainable marketing culture throughout the organization.
  • Corporate social responsibility reporting as a marketing communication tool.
  • Design of effective marketing communications for sustainable goods and services.
  • Sustainable Consumer Behavior
  • Encouraging choices by consumers that are environmentally and/or socially sustainable.
  • Development and application of consumer segmentation models that differentiate consumers in terms of sustainable purchase behaviors.
  • Identification and/or testing of approaches to narrowing the consumer intention-behavior gap for sustainable goods and services.
  • Discovery of effective ways to increase consumer willingness to pay a “green premium” to increase sustainable product options.
  • Innovative use of social media to promote sustainable consumption.


  • Sustainable Supply Chain Implementation & Management
  • Building and managing circular supply chains that are economically viable.
  • Use of data analytics and AI to assist development and management of circular supply chains.
  • The potential for clean block chain technology to assist with the development and management of sustainable supply chains.
  • Fair trade practices that benefit supply chain stakeholders and the brand.


  • Sustainable Product Innovation and Diffusion
  • Development of innovative sustainable goods and services with real market potential.
  • Development of sustainable consumption options in product contexts that are outside of the traditional scope of many academic marketing studies, e.g., housing, entertainment, and hospital services.
  • Innovative marketing strategies for new sustainable ventures.
  • Ethical Issues in Sustainable Marketing
  • Corporate hypocrisy.
  • Native Advertising.
  • Transparency in CSR reporting.
  • Global Issues in Sustainable Marketing
  • Sustainable marketing issues in developing and emerging markets.
  • Cross-cultural differences and similarities in consumers’ beliefs, attitudes, and behaviors regarding sustainable consumption.
  • Innovations in sustainable travel and travel with purpose.
  • Case studies of companies, NGOs, and government organizations that have developed and successfully implemented innovative sustainable marketing programs and interventions in one or more countries.

Submission deadline: October 1, 2022. Authors of accepted submissions will be notified by December 16, 2022.

Submit your manuscript: Please use the following URL to submit your manuscript and/or abstract.

More information: This email address is being protected from spambots. You need JavaScript enabled to view it..

Special Issue International Journal of Bank Marketing. “Brand management in banking: new challenges and paradigms”

Major changes in market conditions and marketing practices have affected bank brands both from an internal perspective (brand identity) and an external view (brand image). The reduction of branches within multichannel and omnichannel contexts, the growth of nontraditional lenders, the mergence of open banking models, scandals related to the commercialization of dubious financial products, growing interest in sustainable and socially responsible investments are examples of forces that are impacting the way that bank brands interact with consumers.

Research in brand management has been an important topic for the International Journal of Bank Marketing for the last decades. Scholars have proposed and tested different models to build banks’ brands, for instance as it relates to whether to use a single  bncorporate brand name for all different businesses/ financial products or different names for each product / business. However, the dynamism of this industry means that these models need to be constantly revised and broadened to include new elements. Furthermore, banks need to define actions and strategies to align their employees' behaviours with the corporate brand image by communicating the brand’s values both internally and externally in the attempt to create distinctive brand assets.

In this context, further research is needed to advance the understanding of the increased complexity of branding banks and financial institutions in the new market environment and help bank managers in their brand management decisions. The main goal of this special issue is to assemble a set of high-quality studies dealing with cutting edge research in brand management in the banking industry. 

List of topic areas:

Topics may come from any area of brand management in the banking industry, including, but not limited to:

  • Defining brand values and brand identity in the current banking environment;
  • Brand management in times of crisis and changes in market conditions;
  • Brand strategies for new bank services; Brand management for digital currencies;
  • Brand responsibility and sustainability;
  • Brand management of non-traditional lenders (fintechs, investor-backed funds, etc.);
  • Brand management in open banking/open finance; Inclusion as a brand value;
  • Impact of new technologies in segmentation strategies and brand actions;
  • Effects of microtargeting and personalization on brand outcomes;
  • Positive and negative brand outcomes (attachment, engagement, love, hate, etc.) in banking;
  • Management and results of ominichannel brand strategies in banking; Integration of customer values and brands through technology;
  • Managing brand experience and promotion across the customer journey in banking services;
  • Co-creation in banking services and brand experience;
  • Co-branding and brand alliances in banking;
  • Social media branding.
  • Brand feelings and emotions, brand personality and anthropomorphism;
  • Branding of private banking Internal brand management and employer branding in banking;
  • Bank brands in an international context and cultural differences;
  • Current KPIs of brand management in banking;
  • New methodological approaches in brand research in banking


Submissions Information:

Submissions are made using ScholarOne Manuscripts. Registration and access are available at:

Author guidelines must be strictly followed. Please see:

Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”.

Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.

Key deadlines:

  • Opening date for manuscripts submissions: 30/05/2022
  • Closing date for manuscripts submission: 30/11/2022

Guest Editors:

  • Rafael Bravo, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • José M. Pina, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Francesca Dall’Olmo Riley, United Kingdom, This email address is being protected from spambots. You need JavaScript enabled to view it.

More information:

Special Issue International Review on Public and Nonprofit Marketing. “Social Marketing to achieve the sustainable development goals (SDGS) in the 2030 agenda by the United Nations”

In 2015, the United Nations approved the 2030 Agenda on Sustainable Development (including 17 Sustainable Development Goals - SDGs) with the purpose of "improving the lives of all, leaving no one behind" (The United Nations, 2022). In this sense, social marketing, which has become an essential tool for solving problems related to public health, global warming, education, social issues, traffic safety, etc., can be key to achieving, or at least helping to achieve, these SDGs.

Accordingly, manuscripts that further our knowledge on Social Marketing for the achievement of the SDGs are encouraged. As a multi-disciplinary Journal, we are looking for original contributions. Theoretical, empirical, and literature review articles are welcome.

Manuscripts should be prepared following the normal guidelines for the journal and should be submitted through the journal’s online system. Please be sure to give in your manuscript for this special issue when submitting through the online system.

Submission deadline: November 1, 2022 (Expected publication: in 2023).

Guest Editors:

  • Mercedes Galan-Ladero (Associate Professor - University of Extremadura, Spain) This email address is being protected from spambots. You need JavaScript enabled to view it.
  • de Lurdes Sarmento (Post-Doctoral Researcher - Nova SBE Lisboa, Portugal and Open University Business School, UK) This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Susana Bacelar de Vasconcelos Marques (Adjunct Professor - University of Aveiro, Portugal) This email address is being protected from spambots. You need JavaScript enabled to view it.

For more information, refer to the journal’s website at

Please, do not hesitate to contact guest editors if you have any question: This email address is being protected from spambots. You need JavaScript enabled to view it.; This email address is being protected from spambots. You need JavaScript enabled to view it.; and This email address is being protected from spambots. You need JavaScript enabled to view it.

2nd International Workshop on Gammification and Motivational (GAMOTEC 2022)

The University of Zaragoza (Spain) and the GENERES research group are proud to host the 2nd International Workshop on Gamification and Motivational Technologies (GAMOTEC 2022), September 5-6, 2022. This workshop is aimed at academic researchers and practitioners seeking to advance knowledge in the field of gamification.

GAMOTEC 2022 will be held online and participation is free of charge.

Researchers interested in participating in the workshop are invited to submit an extended abstract (between 1,000 and 2,000 words) of their academic works to email address: This email address is being protected from spambots. You need JavaScript enabled to view it.

Important dates:

  • Submissions deadline: June 20, 2022
  • Notification of acceptance: July 31, 2022
  • Registration: August 28, 2022
  • Celebration dates: September 5-6, 2022

GAMOTEC 2022 welcomes theoretical and empirical submissions related to the gamification phenomenon and motivational technologies. Topics of interest for this workshop include, but are not limited to:

  • Gameful experience, motivation, flow, engagement, meaningful gamification.
  • Gamification design, design methods, game mechanics, game dynamics, motivational affordances.
  • Gamification in marketing, advergaming, gamified loyalty programmes, social media and gamification.
  • Gamification in education, game-based learning, serious games, simulation games.
  • Work gamification, gamified recruitment, gamification in leadership, gameful work.
  • Games and gamification for health, exergames, quantified self.
  • Green gamification, sustainable gamification.
  • Gamification in tourism, eSports.
  • Motivational technology, virtual reality, augmented reality, wearables, artificial intelligence, privacy, security.
  • Player/user types.
  • Side-effects and long-term effects of gamification.
  • The societal impacts and ethical issues of gamification.

More information:

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