9th SIM Doctoral Colloquium. University of Bologna-Rimini Campus (June 2023)

The SIM Doctoral Colloquium offers doctoral students in marketing an opportunity to meet and discuss their research project and results with leading academics in the field.

The colloquium welcomes a wide range of topics, applications, and methods in marketing. It aims to support young scholars in the development of their dissertations by strengthening the theoretical, methodological, and practical relevance of their research. This will be done by stimulating the debate with the faculty members as well as with the fellow doctoral students.

The faculty of the SIM Doctoral Colloquium strongly encourages the participation of PhD students both at early and more advanced stages. Students in the 1st or 2nd year of their PhD program could benefit from discussions and insights on the relevance of their ideas and suggestions on their methodological approach, as well as explore possible research opportunities at international institutions. Students in the final years of their PhD program could receive feedback on their dissertations, advice on how to target their projects for submission to leading marketing journals, and on potential future research and professional directions.

Each participant admitted to the colloquium will be assigned both a peer discussant and a faculty discussant based on their substantive or methodological background in order to favor the exchange of ideas, comments and insights. The ultimate goal of the colloquium is to create a collaborative and stimulating exchange among all participants, offering a friendly atmosphere that could favor networking and the creation of personal relationships, encouraging interactions among PhD students and faculty members.

Under the partnership with the Academy of Marketing Science, the faculty will assign two scholarships of $2000 to the best projects presented within the SIM-AMS research agreement, which aims at facilitating connections and access to the international marketing community for young scholars.

SIM Colloquium Faculty:

  • Marco Visentin, Department of Management, Università di Bologna, Italy.
  • Irene Scopelliti, Bayes Business School, City University of London, London, United Kingdom.
  • Charles Hofacker, College of Business, Florida State University, Tallahassee, United States.

International Faculty:

  • Kristin Diehl, Marshall School of Business, University of Southern California, Los Angeles, United States.
  • Gabriele Paolacci, Rotterdam School of Management, Erasmus University, The Netherlands.
  • Ana Valenzuela, Baruch College, City University of New York, United States.


Admission will be based on a competitive process that will take into account the relevance of the contribution of the research proposal, the quality and comprehensiveness of the theoretical framework, and the overall clarity of the presentation of the research proposal.

Presentations and discussions will be exclusively in English.


  • Papers submission deadline: March 31, 2023
  • Authors notified of submission outcome: April 14, 2023.
  • Registration deadline: May 7, 2023.
  • Doctoral Colloquium: 13 and 14, June



Students wishing to attend the SIM Colloquium are required to send a word document to the email address This email address is being protected from spambots. You need JavaScript enabled to view it. before March 31, 2023. The document must include:

  • Title page, including full contact details, a concise title of the proposal and abstract (no more than 120 words).
  • Introduction, including the positioning, the contribution (theoretical/methodological/practical) of the study and the overall research
  • Theoretical background, including a literature review, the theoretical framework and research questions and/or
  • Research design and Methodology, including preliminary analyses if data are Outline of the data collection and modeling if the project includes quantitative methods. Outline of the qualitative methodology otherwise.
  • Brief discussion and conclusions, including possible limitations of the study and future research
  • Full list of references (APA style).


The word document should not exceed 7 pages including title page, text, references, tables and figures. The document should have 2.5cm margins all around, font Times New Roman 11pt, and space 1.5 lines. Language of the document: English.

Submissions that do not follow the guidelines may be rejected.

REGISTRATION FEE: 200 Euros (   

The registration fee includes participation to the Colloquium, two lunches, and one dinner.

For any questions contact This email address is being protected from spambots. You need JavaScript enabled to view it.

CERR 2023. Colloquium on European Research in Retailing (June 2023)

The 8th edition of the Colloquium on European Research in Retailing will be hosted by the Strategy, Marketing, and Innovation (SMI) School at the University of Portsmouth (UK).

The Colloquium's main event will be held on Thursday and Friday, 22 and 23 June 2023.

Aiming to bring together scientific researchers in the UK, Europe, and beyond to share managerial and scientific retail insights.

It will also support a DOCTORAL PAPER SESSION taking place on June 21, 2023, and accepting around 12 papers. A panel of expert academics will review the accepted papers and provide written and verbal discussions. The session aims to help doctoral students improve their skills in writing high-value papers. The paper that demonstrates the most significant potential for originality and theoretical and practical implications will be awarded the Best Doctoral Paper. 

The organizing committee consists of the following:

Dr. Jason Sit -  This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Diletta Acuti - This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Marta Nieto-Garcia - This email address is being protected from spambots. You need JavaScript enabled to view it.

Please get in touch with one of them if you have questions about the Colloquium or the Doctoral session.

More information about the Colloquium can be found at

Special Issue Journal of Service Management. “The Future of Work-Service Employee-(Ro)bot Collaboration”

Robots and other AI-based agents are likely to replace humans by overtaking various tasks of mechanical or analytical character. However, due to their high complementarity, the complexity of many service tasks and processes, and the foreseeable demand for specialized services provided directly by humans, service employees and (ro)bots are likely to work alongside and collaborate.


Previous research have primarily focused on the analysis of users’ perceptions of robots and their characteristics, as well as the comparison of the service provided by humans and (ro)bots. This special issue is intended to further advance this promising research line, but with a focus on collaboration between service employees and (ro)bots, the opportunities and synergies generated and their critical interdependences. It is expected that this collaboration will be established at several stages of the service process including service promotion or presentation, service delivery and service recovery. This cooperation and integration of activities between service employees and AI-based agents will improve the way customers are attracted, the guiding received throughout the customer journey and the final result achieved with the service delivered.


Topics of interest:

  • Service employees and (ro)bots to attract and guide customers along the customer journey
  • Characteristics of (ro)bot, service and consumer attended that encourage collaboration
  • System approach of service (ro)bots
  • Service employees and (ro)bots coordination in multiteam systems
  • Employee perceptions and attributions of the objectives of robot incorporation
  • (Ro)bots impact on service employees’ emotions and mental wellbeing, and mitigating adverse effects
  • Service employees and (ro)bots interdependence of workflows, goals and authority
  • Transparency and visibility of service employees and (ro)bots collaboration
  • Automation paradox in frontline service settings
  • The role of touch versus tech in the service delivery with (ro)bots
  • Develop metrics for managing teamwork between service employees and (ro)bots
  • The interaction of service employees and (ro)bots in non-scripted service settings
  • Service employees and AI-based agents in non-physical service tasks, including communication, customer service and service recover



  • Abstract submission (1,000 words):  31 March (ARISI2023)
  • Full paper: 1 October (JoSM platform)
  • Publication: Vol. 35; 2024


Guest Editors:

  • Werner Kunz (University of Massachusetts, Boston)
  • Laszlo Sajtos (University of Auckland Business School)
  • Carlos Flavián (University of Zaragoza)
Special Issue Journal of Contemporary Hospitality Management. “Inmersive Technologies in Hospitality and Tourism ”.

The digitalization of society is paramount for economic competitiveness and societal well-being. The sanitary, economic and social crisis caused by the COVID-19 pandemic has accelerated the digital transformation of the hospitality and tourism industries (Vo-Thanh et al., 2022), which rely on new technologies to lay foundations to create new sustainable, competitive, innovative, responsible and inclusive business models. Immersive technologies are critical for the effective digitalization of hospitality and tourism. Since Milgram and Kishino (1994) developed the reality-virtuality continuum to classify different realities, Flavián et al. (2019) refined the continuum by suggesting the inclusion of pure mixed reality, where virtual objects fit perfectly with the physical world and reflect more accurately how technological developments set up the current digital-physical touchpoints. Immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), Augmented Virtuality (AV) and Pure Mixed Reality (PMR), also known as XR technologies (Rauschnabel et al., 2022) are shaping new environments where real and digital objects are integrated at different levels, resulting in hybrid customer experiences.

Hospitality and tourism can benefit from Industry 4.0 technologies, given the intangible and experiential nature of the consumer experience (Tussyadiah et al., 2018). Immersive technologies have great potential to affect all the sub-dimensions of the experience during the entire customer journey (Flavián et al., 2019). Acting upon basic, conventional experiences, immersive technologies can generate supported experiences, either directly by assisting the customer on the same plane of reality, or indirectly by acting upon a different plane. In addition, empowered experiences involve the technology itself creating a new experience with a singular entity. This new experience can be related, or unrelated, to the customer's core experience. In related empowered experiences, the new experience created by the technology is closely related to what consumers experience and complements the user's core experience. In diverted empowered experiences, the technology itself creates a new experience not directly related to the users' core experience, but which does influence what they are experiencing. Although immersive technologies have great potential to enhance the guests’ (consumers’) experience, they also blur the lines between technology use and guest experience.

While the recent years have witnessed a tremendous growth in the development of immersive technologies, the definitive take-off in the end-consumer market has yet to take place. The lack of appealing content and satisfactory experiences, rather than the cost of acquiring the relevant equipment, are the main barriers to mass adoption (Statista, 2021). Academic research has mostly been conceptual, and empirical studies are still in their infancy. Furthermore, recent global crises have created an uncertain environment. There is an urgent need to understand how immersive technologies can help individuals cope with today’s economic and social challenges, such as safety and security, avoiding crowded places, overtourism reactions and dealing with freedom-privacy trade-offs. These challenges may affect consumers’ perceptions of the value they derive from their hospitality and tourism experiences.

This special issue aims to deepen our current understanding of the impact of immersive technologies on customer experiences, knowledge that can be used to generate valuable customer experiences. Studies should analyze customers’ key motivations, perceptions, emotions, attitudes and behaviors related to the implementation of these technologies in hospitality ­and­ tourism. We are open to the application of different methods, including both qualitative and quantitative empirical research. Theoretical, conceptual and critical papers are also welcomed if they contribute to a better understanding of the implications of these innovative technologies for customers, services and society in general. A potential list of topics that merit exploration include, but are not limited to, the following:


·         The challenges faced/opportunities offered by immersive technologies in creating new experiences that complement/replace conventional experiences. 

·         Situational and personal factors that affect customers’ preferences for pure or hybrid virtual-physical experiences. 

·         Impact on consumer perceptions, intentions or behaviors of immersive technologies (alone or in combination) at different stages of the customer journey (pre-consumption, consumption, post-consumption). 

·         Impact of immersive technologies (alone or in combination) on the different dimensions of the customer’s perceived value and engagement. 


·         Motivations for the use of immersive technologies, and analysis of adoption factors.

·         Cognitive, affective and behavioral responses towards immersive technologies. 

·         Analysis of the social dimension (social presence, interactivity) in the use of immersive technologies. 

·         Impact of immersive technologies on sensory stimulation and emotions. 

·         Body-technology integration: embodiment, ergonomics, comfort, etc.

·         Positive and negative consequences of immersive technologies on customer experience. 

·         Influence of immersive technologies on consumers’ perceptions of risk, privacy, safety and trust. 

·         Impact of immersive technologies on consumers’ well-being.

Submissions Information:

Prospective authors are strongly encouraged to contact the special issue editors regarding potential topics of interest or any questions/suggestions regarding the special issue to This email address is being protected from spambots. You need JavaScript enabled to view it..

Abstracts (up to 1000 words) can be submitted directly to the guest editors via email This email address is being protected from spambots. You need JavaScript enabled to view it. by 1 April 2023. Abstracts must be concise and to the point, with appropriate references.

Full papers must be submitted by 30 September 2023 through ScholarOne Manuscripts, the online submission and peer review system.

Please select the correct issue to submit to: “Immersive Technologies in Hospitality and Tourism”. Registration and access is available at: Author guidelines for IJCHM can be found at:

Guest Editors:

  • Carlos Flavián, University of Zaragoza, Spain (This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Iis Tussyadiah, University of Surrey, United Kingdom (This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Carlos Orús, University of Zaragoza, Spain (This email address is being protected from spambots. You need JavaScript enabled to view it.)  


Abstracts submissions:           1 April 2023

Abstract decisions:                  30 April 2023

FULL paper submissions:       30 September 2023

Publication:                             Mid 2024

More information:

Special Issue Journal of Historical Research in Marketing. “Marketing History in Spain”.

The Journal of Historical Research in Marketing invites submissions for a special issue focused on ‘Marketing History in Spain.’ Several overarching themes are planned including historical studies of marketing within Spain and the ways in which Spain has been marketed beyond the country's borders, the use of several tools to promote products and brands, the adaptation of marketing strategies imported from abroad, the Franco period (before and after) in consumption and marketing, the development of new consumer identities amongst women or children, mass tourism, brand Spain influence, regionalism marketing.

This special issue provides researchers an opportunity to present historical research on all areas of marketing with a specific focus on Spain. For this special issue of JHRM, the co-editors are open to historical and historiographic topics in a variety of areas addressing marketing histories in Spain from a global perspective or a specific area.

Topics areas:

·         History and evolution of advertising agency histories from Spain.

·          Consumer reaction to campaigns.

·         Institutional branding via advertising in the past.

·         Differences to current campaigns. 

·         History of marketing in Spain.

·         Specific materials such as collectable cards, posters, stamps, music programs, labels, wedding invitations, ephemera and marketing.

·         Marketing focuses on specific targets such as women, children or youth among others.

·         Foreign brands and their introduction in Spain (foreign products, acceptance, reformulation, advertising campaigns, failures, success).

·         Media for marketing purposes (radio, tv, newspapers, magazines, children magazines).

·         History of governmental policies to promote marketing.

·         Specific historical brand cases in Spain.

·         Sojourners, immigrant markets and immigrants as marketers.

·         Connections between marketing campaigns in Spain and former overseas territories.

·         Regionalism.

·         Tourism promotion of Spain inland and abroad.

·         History of tourism and development.

·         Consumer identities and typologies.

·         The gradual process of Americanisation.

·         The use of marketing with different purposes (educational, new energies acceptance, new policy acceptance, new products acceptance, new behaviours).

Submissions Information:

Submissions are made using ScholarOne Manuscripts. Registration and access are available at:

Author guidelines must be strictly followed. Please see:

Guest Editors:

  • María Elena Aramendia-Muneta, Universidad Pública de Navarra, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Felipe Ruiz-Moreno, Universidad de Alicante, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • María Pilar Martínez-Ruiz, Universidad de Castilla-La Mancha, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.

Key Deadlines:

Opening date: 23/01/2023

Closing date for manuscripts submission: 31/07/2023   

Closing date for abstract submission: 31/03/2023   

Email for submissions: This email address is being protected from spambots. You need JavaScript enabled to view it.

More information:

logoaem fondoazul1.fwThe Spanish Association of Academic and Professional Marketing



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