SIM intends to play a decisive role in the innovation and cultural consolidation of marketing for the benefit of the Italian academic and business communities. The association aims to improve the quality of Italian scientific marketing production and make it available to companies and the general public. This requires the creation of places, instruments and spaces for meeting, reflection and analysis in order to advance the knowledge base, and to develop common languages and ways of thinking.
SIM and AEMARK have signed a collaboration agreement aimed at facilitating the participation of their respective members in the life of the two associations, communicating useful information on the objectives and activities of the two associations, and promoting the joint organization of specific events