Articles

This Special Issue welcomes a diversity of disciplinary approaches, sectorial views, and methodological frameworks that bring new knowledge about the transformative dynamics of consumers in digital markets and the new business opportunities available to brands to improve the value and the interplay they provide to consumers.

Guest Editors: Inma Rodríguez-Ardura (Universitat Oberta de Catalunya), Maria del Mar Pàmies (Universitat Rovira i Virgili)

Further information: https://www.mdpi.com/journal/sustainability/special_issues/digital_markets_consumer