SJM-ESIC
2016
Volume 20
2016. Volume 20, n 2
- Letter from the Editor, C. Flavian PDF
- Eight social media challenges for marketing managers, C.F. Hofacker, D. Belanche PDF
- Social media adoption by exporters: The export-dependence moderating role, M.C. Alarcón-del-Amo, A. Rialp, J. Rialp PDF
- Evaluation, signalling and willingness to pay for traceability. A cross-national comparison, D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo PDF
- Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand, J.J. Rivera, E. Bigne, R. Curras-Perez PDF
- “Once upon a brand”: Storytelling practices by Spanish brands, E. Delgado-Ballester, E. Fernández-Sabiote PDF
2016. Volume 20, n 1
- Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures, R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino PDF
- The firms benefits of mobile CRM from the relationship marketing approach and the TOE model, S. San-Martín, N.H. Jiménez, B. López-Catalán PDF
- Decision making and erotic stimuli: An evolutionary perspective, M.C. Gracia, R. Huertas-Garcia, J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo PDF
- Building trust in the leader of virtual work teams, M. Guinalíu, P. Jordán PDF
Volume 19
Volume 18