2019

Volume 23

Volume 23, Issue 3

  • Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management, Jessica Babin, John Hulland, PDF (183 KB)

  • Engaging customers through user-and company-generated content on CSR, Alberto Badenes-Rocha, Carla Ruiz-Mafé, Enrique Bigné, PDF (736 KB)

  • The influence of CSR on perceived value, social media and loyalty in the hotel industry, Abdullah Al-Swidi, PDF (887 KB)

  • The impact of consumers’ positive online recommendations on the omnichannel webrooming experience, Carlos Orús, Raquel Gurrea, Sergio Ibáñez-Sánchez, PDF (327 KB)

  • Omni-channel users and omni-channel customers: a segmentation analysis using distribution services, Monica Cortiñas, Raquel Chocarro, Margarita Elorz, PDF (1.1 MB)

  • Increasing customer loyalty through customer engagement in the retail banking industry, Diego Monferrer, Miguel Angel Moliner, Marta Estrada, PDF (266 KB)

  • Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales, Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado, PDF (522 KB)

Volume 23, Issue 2

  • From Instagram overuse to instastress and emotional fatigue: the mediation of addiction, Silvia Sanz-Blas, Daniela Buzova, María José Miquel-Romero, PDF (251 KB)

  • Antecedents and consequences of luxury brand engagement in social media, Amélia Brandão, Eva Pinho, Paula Rodrigues, PDF (365 KB)

  • Enhancing rural destinations’ loyalty through relationship quality, Helena Alves, Ana María Campón-Cerro, José Manuel Hernández-Mogollón, PDF (732 KB)

  • The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process, Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquél Gómez-López, PDF (237 KB)

  • Antecedents of brand hate in the fast food industry, Sharizal Hashim, Sheraz Kasana, PDF (250 KB)

  • The effect of cognitive absorption on marketing learning performance, Miguel Guinaliu-Blasco, Blanca Hernández-Ortega, José L. Franco, PDF (350 KB)

  • Impact of SMEs strategy on loyalty: the hairdresser case, Ángel López-Jáuregui, Mercedes Martos-Partal, Jose María Labeaga, PDF (244 KB)

  • Mediating model of brand equity and its application, Umesh Ramchandra Raut, Prafulla Arjun Pawa, Pedro Quelhas Brito, Gyanendra Singh Sisodia, PDF (696 KB)

Volume 23, Issue 1

  • The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach, Mohammad Taherdangkoo, Beikpour Mona, Kamran Ghasemi, PDF (237 KB)

  • The moderating influence of involvement with ICTs in mobile services, Cristina Calvo-Porral, Manuel Nieto-Mengotti, PDF (232 KB)

  • Different kinds of research shoppers, different cognitive-affective consequences, Nuria Viejo-Fernández, [María José Sanzo-Pérez, Rodolfo Vázquez-Casielles, PDF (361 KB)

  • Instagram Stories versus Facebook Wall: an advertising effectiveness analysis, Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda, PDF (317 KB)

  • Facebook’s power: factors influencing followers’ visit intentions, Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano, Daniela Cruz Delgado, PDF (271 KB)

  • Setting acceptable prices: a key for success in retailing, F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, Manuel A. Moreno-Prada, PDF (191 KB)

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