Special Issue: "Sustainable Tourism Marketing" in Sustainability

The objective of this special issue is to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. Therefore, the issue aims to gather articles about the marketing of destinations and marketing management of companies and tourism organizations (i.e. destination-management organizations, hotel companies, catering companies, transport companies, travel agencies, etc.) from a sustainable tourism perspective. To achieve this goal, this special issue calls for studies that analyze the marketing strategies adopted by tourism companies and institutions or tourist destinations in order to manage visitors in a sustainable manner, to promote the destination in marginal areas and to promote territorial balance, or to analyze the effect of tourism on the consumption of local products and the economic development of host communities.

Guest Editors: Prof. Eduard Cristobal-Frans,Prof. Natalia Daries, Prof. Berta Ferrer-Rosell, Prof. Estela Marine-Roig and Prof. Eva Martin-Fuentes (Universitat de Lleida)

More information: https://www.mdpi.com/journal/sustainability/special_issues/marketing_tourism

logoaem fondoazul1.fwAsociación Española de Marketing Académico y Profesional Departamento de Dirección de Marketing e Investigación de Mercados



rrsslog.fwconlink.fw Facebook Twitter Instagram