Artículos

Cambra-Fierro, J., Gao, L., Melero-Polo, I., & Patrício, L. (2022). Theories, constructs, and methodologies to study COVID-19 in the service industries, The Service Industries Journal, 42:7-8, 551-582.

https://doi.org/10.1080/02 642069.2022.2060209

Casado-Aranda, L.-A., Sánchez-Fernández, J., & Ibáñez-Zapata, J.-Á. (2022). "It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners". Journal of Retailing and Consumer Services, 67, 102997.

https://doi.org/10.1016/j.jr etconser.2022.102997

Casado-Aranda, L.-A., Sánchez-Fernández, J., & Viedma-del-Jesús, M. I. (2022). "Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study". Journal of Interactive Marketing, 57(2), 296-322.

https://doi.org/10.1177/10949968221087259

Escario, J.J., Rodríguez-Sánchez, C., Valero-Gil, J., & Casaló, L.V. (2022). COVID-19 related policies: The role of environmental concern in understanding citizens’ preferences. Environmental Research, 211, 113082.

https://doi.org/10.1016/j.e nvres.2022.113082

Flavián, C., Pérez-Rueda, A., Belanche, D., & Casaló, L.V. (2022). Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness. Journal of Service Management, 33(2), 293-320.

https://doi.org/10.1108/JO SM-10-2020-0378

Frías-Jamilena, D.M., Fernández-Ruano, M.L., & Polo-Peña, A.I. (2022). "Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance".

Tourism Management, 91, 104519 

https://doi.org/10.1016/j.t ourman.2022.104519

Herzallah, D., Muñoz Leiva, F., & Liébana-Cabanillas, F. (2022). To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce. Journal of Research in Interactive Marketing, 16(4), 477-493.

https://doi.org/10.1108/JRI M-05-2021-0145

Ibáñez-Sánchez, S., Orús, C., & Flavián, C. (2022). Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. Psychology & Marketing, 39(3), 559-578

https://doi.org/10.1002/ma r.21639

Jiménez-Barreto, J., Rubio, N., Mura, P., Sthapit, E., & Campo, S. (2022). "“Ask google assistant where to travel” Tourists’ interactive experiences with smart speakers: An assemblage theory approach". Journal of Travel Research, 62(4),

734–752

https://doi.org/10.1177/00 472875221094073

Liébana-Cabanillas, F., Muñoz-Leiva, F., Molinillo, S., & Higueras-Castillo, E. (2022). Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint. Financial Innovation, 8(1), 1-25 

https://doi.org/10.1186/s4 0854-021-00328-z

Liu, H, & Sese, F.J. (2022). "The impact of mobile app adoption on cross-buying: The moderating roles of product category characteristics and adoption timing". Journal of Retailing, 98(2), 241-259.

https://doi.org/10.1016/j.jr etai.2021.02.002

López, M., Sicilia, M., & Verlegh, P. W. J. (2022). "How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives". Journal of Research in Interactive Marketing, 16(1), 154-171.

https://doi.org/10.1108/JRI M-03-2020-0059

Minguez, A., & Sese, F.J. (2022). "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits". Journal of Business Research, Volume 148, 356-367

https://doi.org/10.1016/j.jb usres.2022.04.051

Rojas-Lamorena, Á.J., Del Barrio-García, S., & Alcántara-Pilar, J.M. (2022). "A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling". Journal of Business

Research, 139, 1067-1083 

https://doi.org/10.1016/j.jb usres.2021.10.025

Schepers, J., Belanche, D., Casaló, L.V., & Flavián, C. (2022). How smart should a service robot be? Journal of Service Research, 25(4), 565-582.

https://doi.org/10.1177/10 946705221107704