Artículos

The International Association on Public and Nonprofit Marketing (IAPNM) announces that the University of León and the Spanish National University of Distance Education (UNED) will be hosting the 19th IAPNM Congress in July 2020: “Sustainability: new challenges for marketing and socioeconomic development”. This is usually an annual in-person event for the presentation and discussion of the latest scientific and practical advances in the field. It also provides a chance for productive meeting, encouragement of collaborative projects and nurturing of international cooperation networking. However, as the exceptional circumstances of the coronavirus outbreak prevents from all in-person relation, the 2020 edition of the congress has turned online/virtual. Participants will have the option of online live presentation (streaming) via the UNED platform and, this way, possibilities for interaction will remain. In case travelling would be possible at the expected date, in-person activities and an optional social programme in León-Ponferrada (Spain) will be added to the agenda.

Topics to be discussed during the event include, but are not restricted to:

• Sustainability and responsibility issues in public, nonprofit and social marketing
• Responsible consumption and production
• Marketing and the UN Sustainable Development Goals
• Issues dealing with and potential contributions/solutions from public, nonprofit and social areas to health and socioeconomic Covid-19 crisis
• Green marketing
• Cause-Related Marketing (CRM)
• Marketing in transformative services (health, education, public transport...)
• Sustainable tourism approaches to destination and city marketing
• Digital tools in public, nonprofit and social marketing
• Branding in public, nonprofit and social organizations
• Corporate Social Responsibility (CSR)
• Other related issues

Important dates: Submission of abstracts (title, author/s and up to 200 words) until May 15, 2020 by sending an email message to Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.. Deadline for submitting full papers: June 1, 2020. Notification of acceptance/rejection by: June 14, 2020. Registration period: June 15 – June 30, 2020 (60 EUR).

English is the main official language for the congress and most publishing opportunities in leading journals would be offered in this language. There will be also special sessions for Spanish/Portuguese written papers, and publishing opportunities will be offered accordingly. A book of proceedings will be also published.

Additional information will be provided as soon as possible at the congress website: http://catedraturismosostenible.es/iapnm/. Contact email: Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.
IAPNM 2020 co-chairs:  José Luis Vázquez-Burguete, José Luis Calvo-González and Ana Lanero-Carrizo.