Research on National Brand & Private Label Marketing – International Conference (7th edition)

Conference Chairs: Francisco J. Martínez-López (University of Granada, Spain), Juan Carlos Gázquez-Abad (University of Almería, Spain) and Els Breugelmans (KU Leuven, Belgium)

Conference Chairs: Francisco J. Martínez-López (University of Granada, Spain), Juan Carlos Gázquez-Abad (University of Almería, Spain) and Els Breugelmans (KU Leuven, Belgium)Conference dates and venue: June 17th– June 19th, 2020, Barcelona, SpainDeadline for paper submission: January 10th, 2020Conference publication: Conference papers will be published as a conference proceedings book entitled "Advances in National Brand and Private Label Marketing. Seventh International Conference, 2020" by the prestigious publisher – Springer. Conference papers will also be accessible online through Springer's online platform, for quick and effective dissemination of the conference participant's research work.Moreover, a selection of the best papers will be invited to prepare extended, full paper versions to eventually appear, after a successful review process, in a special section to be published in Journal of Retailing and Consumer Services, and co-edited by the conference chairs. In order to submit a paper to the NB-PL 2020 main track you must register as an author at the conference management system at Easychair; click https://easychair.org/conferences/?conf=nbpl2020For further information and updates, please check the conference's website: http://www.nb-plmarketing.org/

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