Applied Social Marketing and Quality of Life Case Studies from an International Perspective. Book Series “Applying Quality of Life Research: Best Practices” (Springer)

Editors: M. Mercedes GALAN - LADERO (Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.), University of Extremadura (Spain). Reynaldo RIVERA (Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.), University Austral (Argentina). Series Editor: Helena Alves

Social marketing was defined as “the use of marketing techniques and principles to influence a specific public that voluntarily accepts, rejects, modifies or abandons behavior for the benefit of individuals, groups or society as a whole” (Kotler & Lee, 2005: 115). A recent definition focused in research defines QOL as the “… perception each person has of his/her own place in life, within a cultural context and the system of values he/she conforms to, as related to expectations, interests, and achievements” (Tonon, 2015, p. 5).

In a globalized world, social marketing has become essential to solve problems related to public health, global warming, education, social issues, traffic safety, etc. Our aim is to create a book where we can find high-quality cases on different social marketing campaigns that have been developed in anywhere in the world and have had an important impact on people’s quality of life. We are particularly interested on chapters that showcase programs designed using QOL philosophy, or measure their impact using QOL indicators. They should be innovative and highlight the application of QOL main theoretical principles. The chapters should be written for classroom use.

The material should be original, unpublished (only presentation in Conferences and in the proceedings would be accepted, although the chapter should be improved considerably).  Language: English (although previous versions can be also sent in Spanish, Italian or Portuguese). Remember: the cases should be written for classroom use.

Deadline for an extended abstract submission (500 words, approximately; including: A proposed title. Authors’ names and affiliations. An abstract of up to 500 words. A list of up to 5 keywords): by 15th January, 2020. To: Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo. and Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.. Deadline for abstract acceptance: by 15th February, 2020. Deadline for full case submission (max 10 pages, Calibri 11 and 1.5 line spacing): by 1st April, 2020. To: Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo. and Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.. The book is scheduled to be published by the end of 2020.

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