Artículos
Special Issue Spanish Journal of Marketing-ESIC: The Growing Role of Marketing in Service Delivery: New Trends and Challenges
Guest Editors: Levent Altinay, Oxford Brookes Business School, Oxford, UK, Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo., Gurel Cetin, Istanbul University, Istanbul, Turkey, Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.
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Up-sale & Cross-sale
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Interactive marketing and its components
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Frontline employees’ role in marketing
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Customer touch points and their management
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Utilization of technology in service delivery
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Future of marketing in service delivery
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Co-creation and co-production during service delivery
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Innovative Self-service strategies and implications
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HR strategies for service delivery
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Challenges and innovative solutions in service delivery
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Standardization vs customization in service delivery
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Service delivery and branding
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Service delivery and Experience
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Service delivery and Satisfaction
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Service delivery through intermediaries
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Security issues and service delivery
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Internationalization and cultural issues in service delivery
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Service delivery in the future
Important dates: Submission dates: 1 December 2019-1 March 2020. Expected date of publication: Dec 2020.