Artículos

The Marketing and Market Research Department of the University of Valencia is pleased to announce the 7th edition of the ICMarkTech Conference, https://icmarktech.com/, which serves as a global platform for scholars and practitioners to exchange ideas, advances, and concerns in the field of marketing and its related technologies. 

  

All papers will undergo a “double-blind review” process by at least two members of the Scientific Committee. Based on the evaluation of the Scientific Committee, a paper may be rejected or accepted by the conference chairs. In the latter case, it may be accepted in its original or another form. 

Conference papers will be written in English, will be peer-reviewed, and accepted and registered papers will be published in the Springer Proceedings. 

  

Topics of interest include:  

• Artificial Intelligence Applied to Marketing 

• Virtual and Augmented Reality in Marketing 

• Business Intelligence and Marketing Databases 

• Data Mining and Big Data - Marketing Data Science 

• Web Marketing, e-commerce and v-commerce 

• Social Media and Networking 

• Omnichannel Communication and Marketing 

• Geomarketing and IoT 

• Marketing Automation and Inbound Marketing 

• Machine Learning Applied to Marketing 

• Customer Data Management and CRM 

• Neuromarketing Technologies 

• Mobile Marketing and Wearable Technologies 

• Gamification Technologies for Marketing 

• Blockchain Applied to Marketing  

• Technologies Applied to Tourism Marketing  

• Metaverse and NFT Applied to Marketing 

  

Two keynote speakers: 

• Timothy Jung, Chair Professor of XR, Manchester Metropolitan University, UK. 

• Óscar Cordón García, Professor of Computer Science and Artificial Intelligence of the University of Granada, Spain. 

  

Key dates: 

Paper submission deadline: 5 September. 

Notification of paper acceptance: 6 October 

Please check it here https://icmarktech.com/call-for-papers/  

  

Please contact Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.  for further details.