Artículos

Welcome to the 16th Fall Conference of the European Marketing Academy in İstanbul Bilgi University. This year’s conference theme is “The transformative role of marketing in an AI-driven world.” 

EMAC Fall Conference: Aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Fall Conference serves the marketing communities of transition societies and interested researchers as a meeting point. The history of the EMAC Fall Conference began in 2007 at the University of Maribor (Slovenia) where researchers from this region, dealing with market development issues, decided to launch a conference entitled Marketing Theory Challenges in Transition Societies (MTC). The MTC conferences were hosted for two consecutive years by the University of Zagreb, Croatia (2008) and again by the University of Maribor, Slovenia (2009). In 2010 the MTC conference was embraced by the European Academy of Marketing and since then has continued with support of EMAC under a new title – EMAC Fall Conference. Marketing Theory Challenges in Emerging Markets. The first EMAC Fall Conference was hosted by Corvinus University of Budapest, Hungary (2010).

Paper submission deadline: 23 April 2025 (16:00 CET)

Notification of acceptance: June 2025

Early bird registration deadline: 5 August 2025

Regular registration deadline: 2 September 2025

Conference dates: 17-19 September 2025

More info here.