We assume a solid and thoughtful commitment to continue making the marketing area visible with the International Marketing Conference of AEMARK, if possible with greater emphasis. Among the most relevant aspects we must emphasize the academic and professional character of this Conference, the transfer of knowledge to Society, and its undoubted international projection.

It is also important to underline the relevance that the congress confers to young doctoral students who begin their academic and professional careers in the area of marketing. For this, a doctoral colloquium is organized that is very useful for all attendees. The conference is also addressed to senior researchers, and to invited editors of international prestige. Together with them, organizations that participate in meet-ups, sharing their experiences and know-how in the management of business marketing, also have a leading role.

The first edition was organized by the University of León in 1991, and from then until now it has been held annually, having been organized by most of the Spanish universities. The first time the term 'international' was incorporated into the title of the Congress was in the edition organized by the University of Seville in 2017.

The congress has had different denominations over time, among the different names used are: “Encuentros de Profesores Universitarios de Marketing”, “Congreso Nacional de Marketing AEMARK” and “Congreso Internacional de Marketing AEMARK”. One of the priorities of the congress is to maintain and intensify the personal and professional relationships among all the attendees. This is the only way to guarantee the success of the conference in all its essence. Without a doubt, it is a privilege for the professionals and academics of the Marketing Area to attend this congress every year. We count on you next September to make this challenge possible.