23rd International Marketing Trends Conference (IMTC Venice,18-20 January 2024)

The International Marketing Trends Conference (IMTC) aims at unleashing joint forces in service of a sustainable corporate practice in the marketing field.

We are pleased to invite you to submit a paper for the 23rd International Marketing Trends Conference which will take place in Venice from the 18th to the 20th of January 2024.

 

IMTC academic congress tracks:

 

Marketing Trends

Innovation and Product Management

Retailing and E-Commerce

Big Data, Artificial Intelligence, Marketing Analytics

International Marketing

Sales, CRM, Pricing and Promotion

Branding and Marketing Communication

Luxury Goods Marketing

Sectorial Marketing-Services

Consumer Behavior and Marketing Research

Marketing and Sustainability

Sectorial Marketing-Goods

Digital Marketing

Marketing Strategy

Work in Progress

 

Conference deadlines:

 

  • 18 Sept. 2023 : Deadline Call for Paper / Poster`
  • 02 Oct. 2023 : Extended Deadline
  • 06 Nov. 2023 : Deadline Applications Doctoral Colloquium
  • 06 Nov. 2023 : Deadline Applications Best Thesis Awards
  • 14 Nov. 2023 : Acceptance Notifications
  • 18-20 Jan. 2024 : International Marketing Trends Conference

 

The conference will take place on Isola di San Servolo, in Venice. Further information can be found on the IMTC conference website.

 

Key pieces of information about the paper and poster submission:

 

  • The conference papers all have an ISBN Number and will be published on our website, where they are available for free. All the proceedings are indexed in the Google Scholar database. The conference proceedings all have an ISBN Number and, depending on authors wishes, abstract or the whole paper will be published on our website where they are available for free.
  • You should submit your paper directly on the IMTC Submission Platform. We will only consider papers that have been submitted via the online submission platform.
  • The papers are expected to be 5 pages - 20,000 characters spaces included long (short paper / extended abstract). This does NOT include the cover page with the title of the paper and the abstract, the tables, the graphs, the appendix and the references). Any paper not respecting the limit rules will be rejected.
  • The official language of the conference is English but the papers can be written in English, French, German, Italian, Portuguese and Spanish. Publication rules available on the IMTC conference website.
  • The posters are expected to be sent directly on the IMTC Submission Platform. They must be written in English.
  • A selection of papers will be submitted by the Track Chairs to be considered for the IMTC Best Paper Award.
  • As you may know, the conference is also the editor of the Journal of Marketing Trends, which is a ranked publication. The conference is an opportunity for you to submit an extended version of your paper for a publication in the journal.
  • For further information, do not hesitate to contact us by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or refer to the IMTC conference website.

 

We are looking forward to receiving your submission.

 

IMTC Conference Chairs

  • Julio JIMÉNEZ, Universidad Zaragoza (Spain)
  • Alberto PASTORE, Università di Roma La Sapienza (Italy)
  • Julien SCHMITT, ESCP Business School - Paris Campus (France)
  • Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany)

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