Articles

The critical pandemic situation and the associated threat on quality of life, geopolitical crises and conflicts, a collapsing global economy, climate change, digitization and robotization, the loss of governability, or massive social inequalities… These are just a few examples of global societal issues that are raising concerns and worries worldwide and that will increasingly drive consumers’ emotions, needs, attitudes, norms and values. At the same time, however, the high dynamics and complexity of global social change fuels the desire for orientation and exchange with others who can contribute to finding meaning and an enriching, sustainable way of life.

Marketers must emphatically engage in the conversions taking place here between the various social groups and institutions in order to understand as early and precisely as possible the direction in which customer needs and expectations are developing and how these can be met in a promising manner. At the same time, it is important to seize the opportunity to present yourself as a trustworthy dialogue partner whose ideas and suggestions the target customers willingly take up. In this way, it may also be possible to counteract the emergence of claims that cannot or should not be realized from the company's point of view.

In this respect, one of the key challenges facing marketers is to build up and expand their willingness and ability to engage in dialogue with all vigor. Important prerequisites here are, for example, a strong reputation based on a convincing purpose and brand personality, the willingness to take a clear position even on controversial issues, and mastery of suitable (digital) technologies and social technologies in order to stay in a promising dialogue with customers and all other relevant stakeholders.

IMTC invite you to submit a paper for the 22^nd International Marketing Trends Conference which will take place in Paris from the 19^th to the 21^st of January 2023.

Conference deadlines:

• 19 Sept. 2022 Deadline Call for Paper / Poster
• 07 Nov. 2022 Deadline Applications Doctoral Colloquium  &  Best Thesis Awards
• 14 Nov. 2022 Acceptance Notifications
• 19-21 Jan. 2023 22nd IMTC

The conference will be hosted by ESCP Business School, in Paris. Further information can be found on the IMTC conference website.

 Key pieces of information about the paper and poster submission:

• The conference papers all have an ISBN Number and will be published on our website, where they are available for free as open source. All the proceedings are indexed in the Google Scholar database.
• You should submit your paper directly on the IMTC Submission Platform. We will only consider papers that have been submitted via the online submission platform.
• The final papers are expected to be 5 pages long (short paper / extended abstract). The official language of the conference is English but the papers can be written in English, French, German, Italian, Portuguese and Spanish. Publication rules available on the IMTC conference website.
• A selection of papers will be submitted by the Track Chairs to be considered for the IMTC Best Paper Award.
• As you may know, the conference is also the editor of the Journal of Marketing Trends, which is a ranked publication. The conference is an opportunity for you to submit an extended version of your paper for a publication in the journal.

 For further information, do not hesitate to contact us by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or refer to the conference website www.marketing-trends-congress.com.

IMTC Conference Chairs:

Pr. Julio JIMÉNEZ, Universidad Zaragoza (Spain)

Pr. Alberto PASTORE, Università di Roma La Sapienza (Italy)

Pr. Julien SCHMITT, ESCP Business School (France)

Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover (Germany)

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.marketing-trends-congress.com