Articles

This Research Topic is a sequel to our previous Topic based on consumer behaviour 3.0. (see in: https://www.frontiersin.org/research-topics/3839/from-consumer-experience-to-affective-loyalty-challenges-and-prospects-in-the-psychology-of-consumer).

Its main aim is to focus on analyzing the changes that consumer 4.0 represents for both clients and companies. We welcome scientific papers that cover the following themes (but not limited exclusively):

• Consumer Behaviour (different countries, industries, products, brands, etc.)
• Digital transformations of industries and companies due to new consumption patterns
• New devices launched by companies work to meet the demands of consumer 4.0 (e.g., IoT), as well as the use consumers make of such devices
• The latest technology trends in business areas that make easier the consumer-companies relationships (processing, communication or any other digital technologies)

Topic editors: María Pilar Martínez-Ruiz, University of Castilla-La Mancha, Monica Gómez-Suárez, Autonomous University of Madrid, Ana I Jiménez-Zarco, Open University of Catalonia, Alicia Izquierdo-Yusta, University of Burgos.

More information: https://www.frontiersin.org/research-topics/9945/towards-consumer-40-insights-and-opportunities-under-the-marketing-40-scenario