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Next 11th, 12th and 13th September 2019 will be held the XXXI International Marketing Conference AEMARK 2019 in Cáceres, organised by the professors of the Area of Marketing and Market Research of the University of Extremadura (UEx) and the Spanish Association of Academic and Professional Marketing AEMARK.

The organising committee of AEMARK19 poses several challenges for an edition considered the gate of the fourth decade of marketing conferences, one of the oldest academic and scientific events in management in Spain.

The first is to maintain the excellent scientific level of the works that are submitted, what will require the effort and collaboration of all of us who shape AEMARK as in the previous editions. We want to thank you for your confidence in delegating this edition to the UEx, and the support you are giving us from the first moment.

We will continue reinforcing its international approach. To the effort that the colleagues of previous editions did in Latin America, in this edition we add our commitment of involving a greater participation of Portugal, in order to strengthen AEMARK as the most important event of marketing in the Iberian Peninsula.

In this edition the hosting city will be Cáceres, a privileged enclave from the cultural and heritage point of view. It will allow to AEMARK19’s attendants enjoying of one of the best preserved cities of Europe, World Heritage. It counts with hotels, restaurants and leisure companies that have made it an excellent place to organising conferences.

It will take place at the Complejo Cultural San Francisco, ceded by the Excma. Diputación Provincial de Cáceres, a Franciscan convent of the 16th century equipped with the most modern means for holding conferences. A place that counts with a great beauty and heritage value.

A key element will be to facilitate the interaction of associates and other colleagues in the marketing world, academic and professional, which fosters professional and personal relationships, fundamental for the development of projects in cooperation.

The involvement of young researchers will be encouraged through the V Doctoral Colloquium, which will be held on the 11th of September, as well as their participation in the whole conference. As in previous editions, plenary sessions will be elements of differentiation of this academic, professional and scientific event. They will count on the participation of editors of international journals, keynote speakers, entrepreneurs and managers that will contribute with their knowledge and experience in the field of marketing.

We are waiting for you in Cáceres in September 2019, at the XXXI International Marketing Conference AEMARK 2019.