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The World Social Marketing Conference (WSMC) is the premier event for driving behavior change globally, connecting diverse voices from academics, practitioners, policymakers, and NGOs. It fosters collaboration across sectors and disciplines, creating innovative solutions for complex social, environmental, and health challenges. 

Join us in Alicante (University of Alicante), Spain, from 5–7 November 2025, as we explore this year’s theme: Catalysts for Change: Uniting Global Efforts to Shape a Better Future.

We encourage submissions with a clear social marketing perspective under the following tracks:

• Health and wellbeing

• Critical social marketing

• Theories and methods

• Digital and technological impact on social behavior

• Equality, diversity and inclusion

• Climate action, environmental and species protection

• Advertising & marketing communications

• Human-centered, responsible and sustainable tourism practices

• Interdisciplinary and cross sector action

Submission Deadline: 14 March 2025