Listado de artículos presentados al Premio Mejor Artículo de Investigación en Marketing

Listado de artículos presentados al Premio Mejor Artículo de Investigación en Marketing que cumplen las bases del premio Aemark 2022:


1. Alonso Dos Santos, M., Huertas-Serrano, M., Sánchez-Franco, M. J., & Torres-Moraga, E. I. (2021). Alcohol versus sponsorship: Effectiveness in sports posters. British Food Journal, 123(7), 2398-2413.

2. Alonso Dos Santos, M., Sánchez-Franco, M. J., & Prado Gascó, V. (2021). The effect of articulated sports sponsorship on recall and visual attention to the brand. International Journal of Sports Marketing and Sponsorship, 22(3), 493-506.

3. Bande, B., Kimura, T., Fernández-Ferrín, P., & Jaramillo, F. (2021). "Capability management control and salesperson turnover: A double-edged sword in a product complexity scenario". Industrial Marketing Management, 96, 100-112.

4. Belanche, D., Casaló, L.V., Flavián, M., & Ibáñez-Sánchez, S. (2021). “Understanding influencer marketing: The role of congruence between influencers, products and consumers”. Journal of Business Research, Vol. 132, pp. 186-195. DOI:

5. Belanche, D., Casaló, L. V., & Flavián, C. (2021). Frontline robots in tourism and hospitality: service enhancement or cost reduction?. Electronic Markets, 31(3), 477-492. DOI:

6. Belanche, D., Casaló, L. V., Schepers, J., & Flavián, C. (2021). Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model. Psychology & Marketing, 38(12), 2357-2376. DOI: .

7. Cachero-Martínez, S., & Vázquez-Casielles, R. (2021). Building consumer loyalty through e-shopping experiences: the mediating role of emotions. Journal of Retailing and Consumer Services, 60, 102481.

8. Cambra-Fierro, J., Gao, L. X., & Melero-Polo, I. (2021). "The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value". Journal of Business Research, 125, 103-119.

9. Cambra-Fierro, J., Gao, L. X., Melero-Polo, I., & Trifu, A. (2021). "How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention". Journal of Retailing and Consumer Services, 61.

10. Casado-Díaz, Ana B., Sandra Navarro-Ruiz, Juan Luis Nicolau & Josep Ivars-Baidal (2021). "Expanding our understanding of cruise visitors’ expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise category". Tourism Management, 83, 104199. DOI: 10.1016/j.tourman.2020.104199.

11. Castro-González, S., Bande, B., & Fernández-Ferrín, P. (2021). "Influence of companies ́credibility and trust in corporate social responsibility aspects of consumer food products: The moderating intervention of consumer integrity". Sustainable Production and Consumption, 28, 129-141.

12. Delgado-Ballester, E., López-López, I., & Bernal-Palazón, A. (2021). "Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike". International Journal of Electronic Commerce, 25(3), 313-337.

13. Fernández-Ferrín, P., Castro-González, S., & Bande, B. (2021). Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity. Corporate Social Responsibility and Environmental Management, 28(2), 648-666.

14. Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). "Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement". Journal of Hospitality Marketing & Management, 30(1), 1-20. DOI:

15. Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). ""The influence of scent on virtual reality experiences: The role of aroma-content congruence"". Journal of Business Research, 123, 289-301. DOI:"

16. Frasquet, M., & Miquel-Romero, M. J. (2021). "Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework". Journal of Retailing and Consumer Services, Vol. 62, Septiembre, 102639.

17. García de los Salmones, M.M.; Herrero, A. & Martínez, P. (2021): “CSR communication on Facebook: Attitude towards the company and intention to share”. International Journal of Contemporary Hospitality Management, 2021, 33(4), pp. 1391–1411. DOI 10.1108/IJCHM-09-2020-1054.

18. García De Los Salmones, M.M.; Herrero, A. & Martínez, P. (2021): “Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR”. Journal of Business Ethics, 2021, 33(4), pp. 1391–1411. DOI 10.1007/s10551-020-04466-9.

19. Herzallah, D., Leiva, F. M., & Liébana-Cabanillas, F. (2021). To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce. Journal of Research in Interactive Marketing.

20. Itziar Oltra, Carmen Camarero & Rebeca San José Cabezudo (2021): "Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications". International Journal of Advertising, DOI: 10.1080/02650487.2021.2014702

21. López-López, I., Palazón, M., & Sánchez-Martínez, J. A. (2021). "Why should you respond to customer complaints on a personal level? The silent observer's perspective". Journal of Research in Interactive Marketing, Vol. 15, No. 4, pp. 661-684.

22. Mora-Pérez, E.; Vila-López, N. y Kuster-Boluda, I. (2021). “Segmenting the audience of a cause-related marketing viral campaign”. International Journal of Information Management, 59, 102296

23. Orús, C., Ibáñez-Sánchez, S., & Flavián, C. (2021). "Enhancing the customer experience with virtual and augmented reality: The impact of content and device type. International Journal of Hospitality Management, 98, 103019. DOI:

24. Robaina-Calderín, L., & Martín Santana, J. D. (2021). “A review of research on neuromarketing using content analysis: key approaches and new avenues”. Cognitive Neurodynamics, 15(6), 923-938. DOI: 10.1007/s11571-021-09693-y."

25. San Martín, H.; Hernández, B. & Herrero, A. (2021): “Social Consciousness and Perceived Risk as Drivers of Crowdfunding as a Socially Responsible Investment in Tourism”. Journal of Travel Research, 2021, 60(1), pp. 16–30, DOI: 10.1177/0047287519896017.

26. Sánchez-Fernández, R., & Jiménez-Castillo, D. (2021). "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value". Journal of Marketing Management, 37(11-12), 1123-1147.

27. Sánchez-Franco, M. J., Arenas-Márquez, F. J., & Alonso-Dos-Santos, M. (2021). "Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home". Journal of Retailing and Consumer Services, 63, 102658.

28. Sánchez-Franco, M. J., Troyano-Jiménez, J. A., & Alonso-Dos-Santos, M. (2021). Fuzzy metatopics predicting prices of Airbnb accomodations. Journal of Intelligent & Fuzzy Systems, 40(2), 1879-1891.

29. Temprano-García, V., Rodríguez-Escudero, A. I., and Rodríguez-Pinto, J. (2021). Brand deletion implementation: The effect on performance of context and process factors. European Management Journal, Vol. 39 No. 1, 147-161. doi: 10.1016/J.EMJ.2020.07.002

30. Torres-Moraga, E. I., Alonso-Dos-Santos, M., & Carvajal-Trujillo, E. (2021). Green hotel patronage intention through biospheric values. Sustainable Production and Consumption, 27, 602-612.

31. Torres-Moraga, E. I., Alonso-Dos-Santos, M., Quezada Arboleda, D., & Carvajal-Trujillo, E. (2021). ""The role of experience and trustworthiness on perception sustainable touristic destinations"". Journal of Hospitality and Tourism Management, 49, 471-480.


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