• Virtual reality and gamification in marketing higher education: a review and research agenda. Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Fernando José de Aires Angelino. pdf.
• A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”. Cristina Calvo-Porral, Luis-Miguel Otero-Prada.pdf.
• A consumer engagement systematic review: synthesis and research agenda. Ricardo Godinho Bilro, Sandra Maria Correia Loureiro.pdf.
• The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking.Tamara Belver-Delgado, Sonia San-Martín, Rosa M. Hernández-Maestro pdf
  

2020 Volume 24, Issue 3

• A consumer engagement systematic review: synthesis and research agenda. Ricardo Godinho Bilro, Sandra Maria Correia Loureiro. pdf
• The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation. Muhammad Mubushar, Norizan Bt Jaafar, Rossazana Ab Rahim. pdf
• The influence of consumer personality traits on mobile shopping intention. Zaira Camoiras-Rodriguez, Concepción Varela.pdf
• Retailing technology: do consumers care? . Alfonso Valdez Cervantes, Ana Franco.pdf.
• Between love and boycott: a story of dual origin brands. Dalia Abdelwahab, Nadia H. Jiménez, Sonia San-Martín, Jana Prodanova. pdf
• Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting. Mahmud Hassan, Rumman Hassan. pdf.
  
• Culinary travel experiences, quality of life and loyalty. José Manuel Hernández-Mogollón, Elide Di-Clemente, Ana María Campón-Cerro.pdf

2020 Volume 24, Issue 2

• Antecedents of Generation Y consumers’ usage frequency of online consumer reviews. Ayesha Lian Bevan-Dye. pdf.
• Brand experience and brand attachment as drivers of WOM in hospitality. Mónica Gómez-Suárez, Mónica Veloso. pdf.
• In-game advertising: the role of newness congruence and interactivity. Devika Vashisht, HFO Surindar Mohan, Abhishek Chauhan. pdf.
• The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services. Trevor Alexander Smith. pdf.
• Trust and loyalty in online brand communities. Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo, Francisco J. Martínez-López. pdf.
• Management response to eWOM in rural lodging establishments. Rosa M. Hernández-Maestro. pdf.
• Social media advertising efficiency on higher education programs. Rebeca Cordero-Gutiérrez, Eva Lahuerta-Otero. pdf.

2020 Volume 24, Issue 1

• The history of academic research in marketing and its implications for the future, Brian T. Ratchford pdf
• Followers’ reactions to influencers’ Instagram posts, Daniel Belanche, Marta Flavián, Sergio Ibáñez-Sánchez pdf
• Be a part of it: promoting WOM, eWOM, and content creation through customer identification, Jaime Romero, Daniel Ruiz-Equihua pdf
• Conceptualising online fashion brand recognition: scale development and validation, Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque, Hasliza Hassan pdf
• Brand orientation: a systematic literature review and research agenda, Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes, Danilo Magno Marchiori pdf
• Attitudes toward organic products: a cross-national comparison and scale validation, Francisco Sarabia-Andreu, Francisco J. Sarabia-Sanchez, María Concepción Parra-Meroño, Pablo Moreno-Albaladejo pdf
• How harmful are online firestorms for brands?: An approach to the phenomenon from the participant level, Elena Delgado-Ballester, Inés López-López, Alicia Bernal-Palazón pdf

2019. Volume 23, Issue 3

• Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management, Jessica Babin, John Hulland, PDF (183 KB)

• Engaging customers through user-and company-generated content on CSR, Alberto Badenes-Rocha, Carla Ruiz-Mafé, Enrique Bigné, PDF (736 KB)

• The influence of CSR on perceived value, social media and loyalty in the hotel industry, Abdullah Al-Swidi, PDF (887 KB)

• The impact of consumers’ positive online recommendations on the omnichannel webrooming experience, Carlos Orús, Raquel Gurrea, Sergio Ibáñez-Sánchez, PDF (327 KB)

• Omni-channel users and omni-channel customers: a segmentation analysis using distribution services, Monica Cortiñas, Raquel Chocarro, Margarita Elorz, PDF (1.1 MB)

• Increasing customer loyalty through customer engagement in the retail banking industry, Diego Monferrer, Miguel Angel Moliner, Marta Estrada, PDF (266 KB)

• Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales, Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado, PDF (522 KB)

2019. Volume 23, Issue 2

• From Instagram overuse to instastress and emotional fatigue: the mediation of addiction, Silvia Sanz-Blas, Daniela Buzova, María José Miquel-Romero, PDF (251 KB)

• Antecedents and consequences of luxury brand engagement in social media, Amélia Brandão, Eva Pinho, Paula Rodrigues, PDF (365 KB)

• Enhancing rural destinations’ loyalty through relationship quality, Helena Alves, Ana María Campón-Cerro, José Manuel Hernández-Mogollón, PDF (732 KB)

• The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process, Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquél Gómez-López, PDF (237 KB)

• Antecedents of brand hate in the fast food industry, Sharizal Hashim, Sheraz Kasana, PDF (250 KB)

• The effect of cognitive absorption on marketing learning performance, Miguel Guinaliu-Blasco, Blanca Hernández-Ortega, José L. Franco, PDF (350 KB)

• Impact of SMEs strategy on loyalty: the hairdresser case, Ángel López-Jáuregui, Mercedes Martos-Partal, Jose María Labeaga, PDF (244 KB)

• Mediating model of brand equity and its application, Umesh Ramchandra Raut, Prafulla Arjun Pawa, Pedro Quelhas Brito, Gyanendra Singh Sisodia, PDF (696 KB)

2019. Volume 23, Issue 1

• The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach, Mohammad Taherdangkoo, Beikpour Mona, Kamran Ghasemi, PDF (237 KB)

• The moderating influence of involvement with ICTs in mobile services, Cristina Calvo-Porral, Manuel Nieto-Mengotti, PDF (232 KB)

• Different kinds of research shoppers, different cognitive-affective consequences, Nuria Viejo-Fernández, [María José Sanzo-Pérez, Rodolfo Vázquez-Casielles, PDF (361 KB)

• Instagram Stories versus Facebook Wall: an advertising effectiveness analysis, Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda, PDF (317 KB)

• Facebook’s power: factors influencing followers’ visit intentions, Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano, Daniela Cruz Delgado, PDF (271 KB)

• Setting acceptable prices: a key for success in retailing, F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, Manuel A. Moreno-Prada, PDF (191 KB)

2018. Volume 22 Issue 3

• New challenges in brand management, Cleopatra Veloutsou, Elena Delgado-Ballester, PDF

• Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products, Apostolos Giovanis, Pinelopi Athanasopoulou, PDF

• Exploring and consolidating the brand personality elements of the political leader, Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich, PDF

• Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity, Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey, PDF

• Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets, Rasha H.A. Mostafa, Reham I. Elseidi, PDF

• Store brand adoption and penetration explained by trust, Paraskevi P. Sarantidou, PDF

2018. Volume 22 Issue 2

• Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences], Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei], PDF
• The impact of positive emotional experiences on eWOM generation and loyalty, Antoni Serra-Cantallops, José Ramon-Cardona, Fabiana Salvi, PDF
• What drives crowdfunding participation? The influence of personal and social traits. Yusimi Rodriguez-Ricardo, María Sicilia, Manuela López, PDF
• Betting exclusively by private labels: could it have negative consequences for retailers?, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat , Francisco J. Martínez-López, PDF
• Story of Aaker’s brand personality scale criticism, Ajay Kumar, PDF
• The influence of cultural intelligence on intention of internet use, Angel Luis Coves Martínez, Carmen M. Sabiote-Ortiz, Juan Miguel Rey-Pino, PDF

2018. Volume 22 Issue 1

• Surfing or flowing? How to retain e-customers on the internet, Carolina Herrando, Julio Jimenez-Martinez, M. Jose Martin de Hoyos, PDF
• The effect of online and offline experiential marketing on brand equity in the hotel sector, José Alberto Castañeda García, Andrea Del Valle Galindo, Rocío Martínez Suárez, PDF
• Impulse buying behaviour: an online-offline comparative and the impact of social media, Laura Aragoncillo, Carlos Orus, PDF
• The role of technology in an omnichannel physical store: Assessing the moderating effect of gender, Ana Mosquera, Cristina Olarte-Pascual, Emma Juaneda Ayensa, Yolanda Sierra Murillo, PDF
• Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions, Victor Iglesias, Francisco Javier De la Ballina, Laura Caso, PDF
• Cultural sensitivity: an antecedent of the image gap of tourist destinations, Asunción Beerli-Palacio, Josefa D. Martín-Santana, PDF