2017. Volume 21, n 2

• Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach, M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran, pdf
• This anthropomorphised brand is so loveable: The role of self-brand integration, E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz pdf
• Blog influence and political activism: An emerging and integrative model, Sánchez-Villar, E. Bigné, J. Aldás-Manzano, pdf
• Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts, E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes, pdf
• Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context, R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz, pdf
• Introducing Personal Social Responsibility as a key element to upgrade CSR, S. López Davis, L. Marín Rives, S. Ruiz de Maya, pdf

2017. Volume 21, n 1

• Trademark dilution and its practical effect on purchase decision, W. Macías, J. Cerviño, pdf
• Consumer-to-consumer exchanges: A goal theory approach in the timebanking context C. Valor, E. Papaoikonomou, C. Martínez-de-Ibarreta pdf
• Determinants of intention to use the mobile banking apps: An extension of the classic TAM model, F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas pdf
• The influence of symbolic consumption on experience value and the use of virtual social networks, G. Luna-Cortés pdf
• Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis, P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero pdf
• Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender, J.D. Martín-Santana, E. Reinares-Lara, P. Reinares-Lara, pdf

2017. Volume 21, Special Issue

• Editorial. Marketing and corporate social responsibility and agenda for future research, L. Marín, A. Lindgreen pdf
• Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy, J.C. Sanclemente-Téllez pdf
• The impact of congruence between the CSR activity and the company's core business on consumer response to CSR, J.V. García-Jiménez, S. Ruiz-de-Maya, I. López-López pdf
• Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry, J. García-Madariaga, F. Rodríguez-Rivera pdf
• The influence of the types of media on the formation of perceived CSR, P. Mercadé-Melé, S. Molinillo, A. Fernández-Morales pdf
• Consumer attitudes in the election of functional foods, I. Küster-Boluda, I. Vidal-Capilla pdf

2016. Volume 20, n 2

• Letter from the Editor, C. Flavian PDF
• Eight social media challenges for marketing managers, C.F. Hofacker, D. Belanche PDF
• Social media adoption by exporters: The export-dependence moderating role, M.C. Alarcón-del-Amo, A. Rialp, J. Rialp PDF
• Evaluation, signalling and willingness to pay for traceability. A cross-national comparison, D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo PDF
• Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand, J.J. Rivera, E. Bigne, R. Curras-Perez PDF
• “Once upon a brand”: Storytelling practices by Spanish brands, E. Delgado-Ballester, E. Fernández-Sabiote PDF

2016. Volume 20, n 1

• Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures, R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino PDF
• The firms benefits of mobile CRM from the relationship marketing approach and the TOE model, S. San-Martín, N.H. Jiménez, B. López-Catalán PDF
• Decision making and erotic stimuli: An evolutionary perspective, M.C. Gracia, R. Huertas-Garcia, J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo PDF
• Building trust in the leader of virtual work teams, M. Guinalíu, P. Jordán PDF

2015. Vol. 19, N. 2

• Una comparación de los antecedentes de la satisfacción en las escapadas urbanas, J. Charterina, G. Aparicio, pdf
• Determinantes del compromiso social en los jóvenes. Una aplicación de la Teoría de la Acción Razonada, P. Zarzuela, C. Antón pdf
• Las cinco «E» aplicadas a la experiencia de un festival en el contexto de la Generación Y: evidencia a partir de un destino a una pequeña isla, M. Rivera, K. Semrad, R. Croes pdf
• Cómo medir la orientación de las empresas "born-global" hacia los mercados internacionales?, R. Torres-Ortega, A. Rialp-Criado, J. Rialp-Criado, M.-C. Stoian pdf
• ¿Hábiles operadores?: impulsores de la satisfacción del cliente y de los comportamientos de cambio en los servicios de telefonía móvil virtual y tradicional, C. Calvo-Porral, J.-P. Lévy-Mangin pdf

2015. Vol. 19, N. 1

• Creación de confianza en la adminsitración pública a través de acciones de gobierno electrónico, D. Belanche Gracia, L.V. Casaló Ariño pdf
• Influencia percibida sobre comportamiento del contenido generado en las redes sociales: una aplicación empírica en el sector hotelero, Á. Herrero Crespo, H. San Martín Gutiérrez, J.M. Hernández Mogollón pdf
• Surtidos mixtos vs. surtidos solo marca de distribuidor: el impacto de la composición del surtido y las características del consumidor en la lealtad al establecimiento, J.C. Gázquez-Abad, F.J. Martínez-López, J.A. Mondéjar-Jiménez, I. Esteban-Millat pdf
• Los expertos vs los noveles: análisis comparativo de la efectividad de los descuentos y los regalos online, E. Crespo-Almendros, S. Del Barrio-García pdf
• La interacción de los adolescentes residentes en Shanghai con las marcas en la red social china Qzone: una aproximación desde la teoría de los usos y gratificaciones, V. Apaolaza, P. Hartmann, J. He, J.M. Barrutia, C. Echebarria pdf