2018. Volume 22 Issue 3

• New challenges in brand management, Cleopatra Veloutsou, Elena Delgado-Ballester, PDF

• Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products, Apostolos Giovanis, Pinelopi Athanasopoulou, PDF

• Exploring and consolidating the brand personality elements of the political leader, Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich, PDF

• Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity, Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey, PDF

• Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets, Rasha H.A. Mostafa, Reham I. Elseidi, PDF

• Store brand adoption and penetration explained by trust, Paraskevi P. Sarantidou, PDF

2018. Volume 22 Issue 2

• Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences], Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei], PDF
• The impact of positive emotional experiences on eWOM generation and loyalty, Antoni Serra-Cantallops, José Ramon-Cardona, Fabiana Salvi, PDF
• What drives crowdfunding participation? The influence of personal and social traits. Yusimi Rodriguez-Ricardo, María Sicilia, Manuela López, PDF
• Betting exclusively by private labels: could it have negative consequences for retailers?, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat , Francisco J. Martínez-López, PDF
• Story of Aaker’s brand personality scale criticism, Ajay Kumar, PDF
• The influence of cultural intelligence on intention of internet use, Angel Luis Coves Martínez, Carmen M. Sabiote-Ortiz, Juan Miguel Rey-Pino, PDF

2018. Volume 22 Issue 1

• Surfing or flowing? How to retain e-customers on the internet, Carolina Herrando, Julio Jimenez-Martinez, M. Jose Martin de Hoyos, PDF
• The effect of online and offline experiential marketing on brand equity in the hotel sector, José Alberto Castañeda García, Andrea Del Valle Galindo, Rocío Martínez Suárez, PDF
• Impulse buying behaviour: an online-offline comparative and the impact of social media, Laura Aragoncillo, Carlos Orus, PDF
• The role of technology in an omnichannel physical store: Assessing the moderating effect of gender, Ana Mosquera, Cristina Olarte-Pascual, Emma Juaneda Ayensa, Yolanda Sierra Murillo, PDF
• Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions, Victor Iglesias, Francisco Javier De la Ballina, Laura Caso, PDF
• Cultural sensitivity: an antecedent of the image gap of tourist destinations, Asunción Beerli-Palacio, Josefa D. Martín-Santana, PDF

2017. Volume 21, n 2

• Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach, M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran, pdf
• This anthropomorphised brand is so loveable: The role of self-brand integration, E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz [pdf](http://www.aemark.org/esic/2017/Thisanthropomorphisedbrandissoloveable.pdf)
• Blog influence and political activism: An emerging and integrative model, Sánchez-Villar, E. Bigné, J. Aldás-Manzano, pdf
• Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts, E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes, pdf
• Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context, R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz, pdf
• Introducing Personal Social Responsibility as a key element to upgrade CSR, S. López Davis, L. Marín Rives, S. Ruiz de Maya, pdf

2017. Volume 21, n 1

• Trademark dilution and its practical effect on purchase decision, W. Macías, J. Cerviño, pdf
• Consumer-to-consumer exchanges: A goal theory approach in the timebanking context C. Valor, E. Papaoikonomou, C. Martínez-de-Ibarreta pdf
• Determinants of intention to use the mobile banking apps: An extension of the classic TAM model, F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas pdf
• The influence of symbolic consumption on experience value and the use of virtual social networks, G. Luna-Cortés pdf
• Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis, P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero pdf
• Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender, J.D. Martín-Santana, E. Reinares-Lara, P. Reinares-Lara, pdf

2017. Volume 21, Special Issue

• Editoria. Marketing and corporate social responsibility and agenda for future research, L. Marín, A. Lindgreen pdf
• Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy, J.C. Sanclemente-Téllez pdf
• The impact of congruence between the CSR activity and the company's core business on consumer response to CSR, J.V. García-Jiménez, S. Ruiz-de-Maya, I. López-López pdf
• Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry, J. García-Madariaga, F. Rodríguez-Rivera pdf
• The influence of the types of media on the formation of perceived CSR, P. Mercadé-Melé, S. Molinillo, A. Fernández-Morales pdf
• Consumer attitudes in the election of functional foods, I. Küster-Boluda, I. Vidal-Capilla pdf

2016. Volume 20, n 2

• Letter from the Editor, C. Flavian PDF
• Eight social media challenges for marketing managers, C.F. Hofacker, D. Belanche PDF
• Social media adoption by exporters: The export-dependence moderating role, M.C. Alarcón-del-Amo, A. Rialp, J. Rialp PDF
• Evaluation, signalling and willingness to pay for traceability. A cross-national comparison, D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo PDF
• Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand, J.J. Rivera, E. Bigne, R. Curras-Perez PDF
• “Once upon a brand”: Storytelling practices by Spanish brands, E. Delgado-Ballester, E. Fernández-Sabiote PDF

2016. Volume 20, n 1

• Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures, R.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino PDF
• The firms benefits of mobile CRM from the relationship marketing approach and the TOE model, S. San-Martín, N.H. Jiménez, B. López-Catalán PDF
• Decision making and erotic stimuli: An evolutionary perspective, M.C. Gracia, R. Huertas-Garcia, J. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo PDF
• Building trust in the leader of virtual work teams, M. Guinalíu, P. Jordán PDF