2019

SJM-ESIC

2019

Volume 23

2019 Volume 23, Issue 3

Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management, Jessica Babin, John Hulland, PDF (183 KB)
Engaging customers through user-and company-generated content on CSR, Alberto Badenes-Rocha, Carla Ruiz-Mafé, Enrique Bigné, PDF (736 KB)
The influence of CSR on perceived value, social media and loyalty in the hotel industry, Abdullah Al-Swidi, PDF (887 KB)
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience, Carlos Orús, Raquel Gurrea, Sergio Ibáñez-Sánchez, PDF (327 KB)
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services, Monica Cortiñas, Raquel Chocarro, Margarita Elorz, PDF (1.1 MB)
Increasing customer loyalty through customer engagement in the retail banking industry, Diego Monferrer, Miguel Angel Moliner, Marta Estrada, PDF (266 KB)
Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales, Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado, PDF (522 KB)

2019 Volume 23, Issue 2

From Instagram overuse to instastress and emotional fatigue: the mediation of addiction, Silvia Sanz-Blas, Daniela Buzova, María José Miquel-Romero, PDF (251 KB)
Antecedents and consequences of luxury brand engagement in social media, Amélia Brandão, Eva Pinho, Paula Rodrigues, PDF (365 KB)
Enhancing rural destinations’ loyalty through relationship quality, Helena Alves, Ana María Campón-Cerro, José Manuel Hernández-Mogollón, PDF (732 KB)
The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process, Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquél Gómez-López, PDF (237 KB)
Antecedents of brand hate in the fast food industry, Sharizal Hashim, Sheraz Kasana, PDF (250 KB)
The effect of cognitive absorption on marketing learning performance, Miguel Guinaliu-Blasco, Blanca Hernández-Ortega, José L. Franco, PDF (350 KB)
Impact of SMEs strategy on loyalty: the hairdresser case, Ángel López-Jáuregui, Mercedes Martos-Partal, Jose María Labeaga, PDF (244 KB)
Mediating model of brand equity and its application, Umesh Ramchandra Raut, Prafulla Arjun Pawa, Pedro Quelhas Brito, Gyanendra Singh Sisodia, PDF (696 KB)

2019 Volume 23, Issue 1

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach, Mohammad Taherdangkoo, Beikpour Mona, Kamran Ghasemi, PDF (237 KB)
The moderating influence of involvement with ICTs in mobile services, Cristina Calvo-Porral, Manuel Nieto-Mengotti, PDF (232 KB)
Different kinds of research shoppers, different cognitive-affective consequences, Nuria Viejo-Fernández, [María José Sanzo-Pérez, Rodolfo Vázquez-Casielles, PDF (361 KB)
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis, Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda, PDF (317 KB)
Facebook’s power: factors influencing followers’ visit intentions, Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano, Daniela Cruz Delgado, PDF (271 KB)
Setting acceptable prices: a key for success in retailing, F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, Manuel A. Moreno-Prada, PDF (191 KB)

Volume 22

2018. Volume 22 Issue 3

New challenges in brand management, Cleopatra Veloutsou, Elena Delgado-Ballester, PDF
Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products, Apostolos Giovanis, Pinelopi Athanasopoulou, PDF
Exploring and consolidating the brand personality elements of the political leader, Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich, PDF
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity, Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey, PDF
Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets, Rasha H.A. Mostafa, Reham I. Elseidi, PDF
Store brand adoption and penetration explained by trust, Paraskevi P. Sarantidou, PDF

2018. Volume 22 Issue 2

Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences], Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei], PDF
The impact of positive emotional experiences on eWOM generation and loyalty, Antoni Serra-Cantallops, José Ramon-Cardona, Fabiana Salvi, PDF
What drives crowdfunding participation? The influence of personal and social traits. Yusimi Rodriguez-Ricardo, María Sicilia, Manuela López, PDF
Betting exclusively by private labels: could it have negative consequences for retailers?, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat , Francisco J. Martínez-López, PDF
Story of Aaker’s brand personality scale criticism, Ajay Kumar, PDF
The influence of cultural intelligence on intention of internet use, Angel Luis Coves Martínez, Carmen M. Sabiote-Ortiz, Juan Miguel Rey-Pino, PDF

2018. Volume 22 Issue 1

Surfing or flowing? How to retain e-customers on the internet, Carolina Herrando, Julio Jimenez-Martinez, M. Jose Martin de Hoyos, PDF
The effect of online and offline experiential marketing on brand equity in the hotel sector, José Alberto Castañeda García, Andrea Del Valle Galindo, Rocío Martínez Suárez, PDF
Impulse buying behaviour: an online-offline comparative and the impact of social media, Laura Aragoncillo, Carlos Orus, PDF
The role of technology in an omnichannel physical store: Assessing the moderating effect of gender, Ana Mosquera, Cristina Olarte-Pascual, Emma Juaneda Ayensa, Yolanda Sierra Murillo, PDF
Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions, Victor Iglesias, Francisco Javier De la Ballina, Laura Caso, PDF
Cultural sensitivity: an antecedent of the image gap of tourist destinations, Asunción Beerli-Palacio, Josefa D. Martín-Santana, PDF

Volume 21

2017. Volume 21, n 2

Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach, M.A. Moon, M.J. Khalid, H.M. Awan, S. Attiq, H. Rasool, M. Kiran, pdf
This anthropomorphised brand is so loveable: The role of self-brand integration, E. Delgado-Ballester, M. Palazón, J. Pelaez-Muñoz [pdf](http://www.aemark.org/esic/2017/Thisanthropomorphisedbrandissoloveable.pdf)
Blog influence and political activism: An emerging and integrative model, Sánchez-Villar, E. Bigné, J. Aldás-Manzano, pdf
Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts, E. Cristobal-Fransi, N. Daries-Ramon, E. Mariné-Roig, E. Martin-Fuentes, pdf
Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context, R. Curras-Perez, C. Ruiz, I. Sanchez-Garcia, S. Sanz, pdf
Introducing Personal Social Responsibility as a key element to upgrade CSR, S. López Davis, L. Marín Rives, S. Ruiz de Maya, pdf

2017. Volume 21, n 1

Trademark dilution and its practical effect on purchase decision, W. Macías, J. Cerviño, pdf
Consumer-to-consumer exchanges: A goal theory approach in the timebanking context C. Valor, E. Papaoikonomou, C. Martínez-de-Ibarreta pdf
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model, F. Muñoz-Leiva, S. Climent-Climent, F. Liébana-Cabanillas pdf
The influence of symbolic consumption on experience value and the use of virtual social networks, G. Luna-Cortés pdf
Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis, P. Fernández-Ferrín, B. Bande, M.M. Galán-Ladero pdf
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender, J.D. Martín-Santana, E. Reinares-Lara, P. Reinares-Lara, pdf

2017. Volume 21, Special Issue

Editoria. Marketing and corporate social responsibility and agenda for future research, L. Marín, A. Lindgreen pdf
Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy, J.C. Sanclemente-Téllez pdf
The impact of congruence between the CSR activity and the company's core business on consumer response to CSR, J.V. García-Jiménez, S. Ruiz-de-Maya, I. López-López pdf
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry, J. García-Madariaga, F. Rodríguez-Rivera pdf
The influence of the types of media on the formation of perceived CSR, P. Mercadé-Melé, S. Molinillo, A. Fernández-Morales pdf
Consumer attitudes in the election of functional foods, I. Küster-Boluda, I. Vidal-Capilla pdf