Artículos
Listado de artículos presentados al Premio Mejor Artículo de Investigación en Marketing que cumplen las bases del premio Aemark 2021:
Listado de artículos presentados al Premio Mejor Artículo de Investigación en Marketing que cumplen las bases del premio Aemark 2021:
- Belanche, D., Casaló, L. V., Flavián, C., & Schepers, J. (2020). Robots or frontline employees? Exploring customers’ attributions of responsibility and stability after service failure or success. Journal of Service Management, 31 (2), 267-289. DOI: https://doi.org/10.1108/JOSM-05-2019-0156
- Belanche, D., Casaló, L. V., Flavián, C., & Schepers, J. (2020). Service robot implementation: a theoretical framework and research agenda. The Service Industries Journal, 40(3-4), 203-225. DOI: https://doi.org/10.1080/02642069.2019.1672666
- Buil, I., Catalán, S & Martínez, E. (2020).: “Understanding applicants’ reactions to gamified recruitment”. Journal of Business Research, Vol. 110, pp. 41-50. https://doi.org/10.1016/j.jbusres.2019.12.041
- Cambra-Fierro, J., Melero-Polo, I., Patricio, L., & Sese, F. Javier (2020): “Channel Habits and the Development of Successful Customer-Firm Relationships in Services”, Journal of Service Research, Vol. 23 (4), pp. 456-475. https://doi.org/10.1177%2F1094670520916791
- Casado-Díaz, A. Ricardo Sellers-Rubio, Carla Rodríguez-Sánchez & Franco Sancho-Esper (2020). Predictors of willingness to pay a price premium for hotels’ water-saving initiatives, Journal of Travel & Tourism Marketing, 37(7), 773-784, DOI: https://doi.org/10.1080/10548408.2020.1812469
- Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510-519. DOI: https://doi.org/10.1016/j.jbusres.2018.07.005
- Castañeda-García, J.A.; Frías-Jamilena, D.M.; Del Barrio-García, S., Rodríguez-Molina, M.A. (2020). The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity. Journal of Travel Research, 59(8), 1447-1463. https://doi.org/10.1177/0047287519881506
- Del Barrio-García, S., Muñoz-Leiva, F., Golden, L. (2020). A Review of Comparative Advertising Research 1975-2018: Thematic and Citation Analyses. Journal of Business Research, 121(December), 73-84. https://doi.org/10.1016/j.jbusres.2020.08.023
- Escario, J. J., Rodríguez-Sánchez, C., & Casaló, L. V. (2020). The influence of environmental attitudes and perceived effectiveness on recycling, reducing, and reusing packaging materials in Spain. Waste Management, 113, 251-260. https://doi.org/10.1016/j.wasman.2020.05.043
- Gao, L., Melero-Polo, I., & Sese, F. J. (2020). Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence. Journal of Service Research, Vol. 23(2), 174-193. https://doi.org/10.1177%2F1094670519856119
- Hernández, B.; San Martín, H.; Herrero, A.; Franco, J.L. (2020): “What, How and When? Exploring the Influence of Firm-Generated Content on Popularity in a Tourism Context”. Journal of Destination Marketing and Management, 100504, https://doi.org/10.1016/j.jdmm.2020.100504
- Herrero, A.; Hernández, B.; San Martín, H. (2020): “Potential funders’ motivations in reward-based crowdfunding. The influence of project attachment and business viability”. Computers in Human Behavior, Vol. 106, 106240, DOI: https://doi.org/10.1016/j.chb.2019.106240
- Martínez, P.; Herrero, A.; Garcia de los Salmones, M.M. (2020): “Determinants of EWOM on hospitality CSR issues. In Facebook we trust?”. Journal of Sustainable Tourism, Vol. 28, num. 10, pp. 1479-1497, https://doi.org/10.1080/09669582.2020.1742133
- Rodríguez-López, M.E., Del Barrio-García, S., Alcántara-Pilar, J.M. (2020). Formation of customer-based brand equity via authenticity: the mediating role of satisfaction and the moderating role of restaurant type. International Journal of Contemporary Hospitality Management, 32(2), 815-834. https://doi.org/10.1108/IJCHM-05-2019-0473
- Rodríguez–Sánchez, C., Sancho-Esper, F., Casado-Díaz, A. B., & Sellers-Rubio, R. (2020). Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination. Journal of Destination Marketing & Management, 18, 100496. https://doi.org/10.1016/j.jdmm.2020.100496
- Sicilia, M., Palazón, M., & López, M. (2020). Intentional vs. unintentional influences of social media friends. Electronic Commerce Research and Applications, 42, 100979. https://doi.org/10.1016/j.elerap.2020.100979