Artículos

ICMarkTech'25 will be hosted at the Facultad de Economía, Department of Marketing and Market Research, University of Valencia, from November 27th to 29th, 2025. This conference serves as a global platform for scholars and professionals to exchange insights, advancements, and concerns within the realm of Marketing and its allied Technologies.

Papers submitted should relate to one or more of the main themes proposed for the Conference:

1. Artificial Intelligence Applied in Marketing    
2. Virtual and Augmented Reality in Marketing    
3. Business Intelligence Databases and Marketing    
4. Data Mining and Big Data - Marketing Data Science    
5. Web Marketing, e-commerce and v-commerce    
6. Social Media and Networking    
7. Omnichannel and Marketing Communication    
8. Marketing, Geomarketing and IoT
9. Marketing Automation and Marketing Inbound    
10. Machine Learning Applied to Marketing    
11. Customer Data Management and CRM    
12. Neuromarketing Technologies    
13. Mobile Marketing and Wearable Technologies    
14. Gamification Technologies to Marketing    
15. Blockchain Applied to Marketing    
16. Technologies Applied to Tourism Marketing   
17. Metaverse and NFT applied to Marketing

Important Dates 

Paper Submission Deadline: September 5th, 2025

Notification of Paper Acceptance: September 23, 2025

Payment of Registration: October 10, 2025

Conference Dates: November 27-29, 2025