CANDIDATOS AL PREMIO AEMARK AL MEJOR ARTÍCULO DE INVESTIGACIÓN EN MARKETING (edición 2025, artículos publicados en 2024)

premios

El premio (un premio y 2 accésits) al mejor artículo de investigación en marketing publicado en 2024, que se dará a conocer durante la celebración de la Asamblea General de AEMARK en septiembre 2025, contará con el comité evaluador de tres especialistas de reconocido prestigio. 

En esta edición se han recibido un total de 22 trabajos que cumplían con las bases del premio. La relación completa de las investigaciones recibidas ha sido la siguiente (por orden alfabético):

  

Artículos (en orden alfabético)

doi

Barta, S., Ibáñez-Sánchez, S., Orús, C., & Flavián, C. (2024). Avatar creation in the metaverse: A focus on event expectations. Computers in Human Behavior, 156, 108192.

https://doi.org/10.1016/j

.chb.2024.108192

 

Belanche, D., Casaló, L.V., & Flavián, M. (2024). Human versus virtual influences, a comparative study. Journal of Business Research, 173, 114493.

 https://doi.org/10.1016/j

.jbusres.2023.114493

Bigné, E., Currás-Perez, R., Ruiz, C., & Andreu, L. (2024). I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination. Current Issues in Tourism, 27(20), 154-169.

https://doi.org/10.1080/ 13683500.2023.2263615

Bigné, E., Ruiz, C., & Currás-Pérez, R. (2024). Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study, Computers in Human Behavior, 153, 108104.

 https://doi.org/10.1016/j

.chb.2023.108104

Bigne, E., Ruiz, C., & Currás-Pérez, R. (2024). How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study, Technological Forecasting and Social Change, 199, 123067

https://doi.org/10.1016/j

.techfore.2023.123067

Blanco-Moreno, S., González-Fernández, A.M., Muñoz-Gallego, P.A., & Casaló, L.V. (2024). Understanding engagement with Instagram posts about tourism destinations. Journal of Destination Marketing & Management, 34, 100948.

https://doi.org/10.1016/j

.jdmm.2024.100948

Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., García-Henche, B., & Núñez- Barriopedro, E. (2024). The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers. Psychology & Marketing, 41(3), 649–664.

 https://doi.org/10.1002/ mar.21940

David-Negre, T., & Gutiérrez-Taño, D. (2024). Self-efficacy and personal innovation in the intention to use of facial recognition systems by tourists: A mediation model moderated by trust and anticipated emotions. Current Issues in Tourism, 1-16.

 https://doi.org/10.1080/ 13683500.2024.2403130

Delgado-Ballester, E. & Fernandez-Sabiote, E. (2024). Brand stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering consumer-brand identification. Journal of Business Research, 177, 114635.

 https://doi.org/10.1016/j

.jbusres.2024.114635

Flavián, C., Belk, R.W., Belanche, D., & Casaló, L.V. (2024). Automated social presence in AI: Avoiding consumer psychological tensions to improve service value. Journal of Business Research, 175, 114545.

https://doi.org/10.1016/j

.jbusres.2024.114545

Flavián, C., Ibáñez-Sánchez, S., Orús, C., & Barta, S. (2024). The dark side of the metaverse: The role of gamification in event virtualization. International Journal of Information Management, 75, 102726.

 https://doi.org/10.1016/j

.ijinfomgt.2023.102726

Francioni, B. & Martín Martín, O. (2024), International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda, Journal of International Management, 30(5), 101174.

https://doi.org/10.1016/j

.intman.2024.101174

García-Carrión, B., Muñoz-Leiva, F., Del Barrio-García, S., & Porcu, L. (2024). The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation. Journal of Destination Marketing & Management, 31, 100842.

 https://doi.org/10.1016/j

.jdmm.2023.100842

Gil-Saura, I, Ruiz-Molina, ME, Berenguer-Contrí, G., & Marín-García, A. (2024). Sustainability-oriented innovation in retailing. Psychology & Marketing, 41(2), 240- 253.

https://doi.org/10.1002/ mar.21922

Ma, Y., Ailawadi, K.L., Martos-Partal, M., & González-Benito, Ó. (2023). Dual branding by national brand manufacturers: Drivers and outcomes. Journal of Marketing, 88(3), 69-87.

https://doi.org/10.1177/ 00222429231196575

Mora, E., Vila, N. & Küster, I. (2024). Qualitative social media content analysis as teaching-learning method in higher education. Interactive Learning Environments, 32(6), 2491-2505.

https://doi.org/10.1080/ 10494820.2022.2150222

Román, S., Riquelme, I.P., & Iacobucci, D. (2024). Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews. Journal of Retailing and Consumer Services, 80, 103907.

https://doi.org/10.1016/j

.jretconser.2024.103907

Román, S., Riquelme, I.P., & Iacobucci, D. (2024). Unlocking the helpfulness of extreme and exaggerated hotel online reviews: Consumers and brand influences. Tourism Management Perspectives, 54, 101321.

https://doi.org/10.1016/j

.tmp.2024.101321

Sáez‐Ortuño, L., Forgas‐Coll, S., Huertas‐García, R., & Puertas‐Prats, E. (2024). Chasing spammers: Using the Internet protocol address for detection. Psychology & Marketing, 41(6), 1363-1382.

https://doi.org/10.1002/ mar.21985

Sáez-Ortuño, L., Huertas-García, R., Forgas-Coll, S., Sánchez-García, J., & Puertas- Prats, E. (2024). Quantum computing for market research. Journal of Innovation & Knowledge, 9(3), 100510.

 https://doi.org/10.1016/j

.jik.2024.100510

 

Vega, E. & Camarero, C. (2024). Once upon a game: boosting brand storytelling through gamification. Journal of Product & Brand Management, 33(6), 717-732.

 https://doi.org/10.1108/J PBM-10-2023-4796

Vila-López, N., Pascual-Riquelme, I., Küster-Boluda, I., & Aragonés-Jericó, C. (2024). Sports icons in nation branding the interplay of motivations, culture and country attachment. Journal of Hospitality and Tourism Management, 61, 316-327.

 https://doi.org/10.1016/j

.jhtm.2024.10.012

 

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