Volume 22

2018. Volume 22 Issue 3

  • New challenges in brand management, Cleopatra Veloutsou, Elena Delgado-Ballester, PDF

  • Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products, Apostolos Giovanis, Pinelopi Athanasopoulou, PDF

  • Exploring and consolidating the brand personality elements of the political leader, Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich, PDF

  • Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity, Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey, PDF

  • Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets, Rasha H.A. Mostafa, Reham I. Elseidi, PDF

  • Store brand adoption and penetration explained by trust, Paraskevi P. Sarantidou, PDF

2018. Volume 22 Issue 2

  • Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences], Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei], PDF
  • The impact of positive emotional experiences on eWOM generation and loyalty, Antoni Serra-Cantallops, José Ramon-Cardona, Fabiana Salvi, PDF
  • What drives crowdfunding participation? The influence of personal and social traits. Yusimi Rodriguez-Ricardo, María Sicilia, Manuela López, PDF
  • Betting exclusively by private labels: could it have negative consequences for retailers?, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat , Francisco J. Martínez-López, PDF
  • Story of Aaker’s brand personality scale criticism, Ajay Kumar, PDF
  • The influence of cultural intelligence on intention of internet use, Angel Luis Coves Martínez, Carmen M. Sabiote-Ortiz, Juan Miguel Rey-Pino, PDF

2018. Volume 22 Issue 1

  • Surfing or flowing? How to retain e-customers on the internet, Carolina Herrando, Julio Jimenez-Martinez, M. Jose Martin de Hoyos, PDF
  • The effect of online and offline experiential marketing on brand equity in the hotel sector, José Alberto Castañeda García, Andrea Del Valle Galindo, Rocío Martínez Suárez, PDF
  • Impulse buying behaviour: an online-offline comparative and the impact of social media, Laura Aragoncillo, Carlos Orus, PDF
  • The role of technology in an omnichannel physical store: Assessing the moderating effect of gender, Ana Mosquera, Cristina Olarte-Pascual, Emma Juaneda Ayensa, Yolanda Sierra Murillo, PDF
  • Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions, Victor Iglesias, Francisco Javier De la Ballina, Laura Caso, PDF
  • Cultural sensitivity: an antecedent of the image gap of tourist destinations, Asunción Beerli-Palacio, Josefa D. Martín-Santana, PDF

Please publish modules in offcanvas position.

Utilizamos cookies propias y de terceros para facilitar su navegación en la página web, conocer cómo interactúas con nosotros y recopilar datos estadísticos. Por favor, lee nuestra Política de Cookies para conocer con mayor detalle las cookies que usamos, su finalidad y así como poder configurarlas o rechazarlas si así lo considera

Más información Aceptar Rechazar