2020 International Conference on Partial Least Squares Structural Equation Modeling (Beijing, China)

The PLS2020 conference is aimed at bringing the community of researchers and practitioners empirically applying and/or methodologically advancing the PLS-SEM method together. PLS2020 welcomes both novices and world-leading experts on the method. In its spirit of sharing and caring, this special conference will endeavor to develop the method further in all respects. We believe that the PLS2020 results will guide PLS-SEM research strongly during the coming years. In addition, PLS2020 will emphasize the rigor of and set new standards for the method's application. Against this background, we look forward to receiving the following types of submissions:

1) Applications of PLS-SEM: The conference will highlight best-practice PLS-SEM applications in various disciplines. In particular, we welcome PLS-SEM applications in marketing, international business, strategic management, information systems, accounting, human resource management, organizational behavior, service management, operations management, and innovation management. However, submissions from fields outside the social sciences that use PLS-SEM are highly welcome (e.g., computer science, engineering, medicine, etc.).

2) Methodological advances: PLS2020 will be a platform for the fruitful exchange of new concepts and methodological advances in the field. Some of the emerging topics include factor-based vs. composite-based model estimation (e.g., PLSc, PLSF), goodness-of-fit measures, predictive model assessment, longitudinal data analysis, robust segmentation methods, and the use of PLS-SEM for predictive vs. explanatory research.

- Call for abstracts and papers: https://www.pls2020.org/call-for-papers/call-for-papers/
- Submission guidelines: https://www.pls2020.org/call-for-papers/submission/
- Deadline: Please submit your abstract or full paper before October 12, 2019
-Proceedings: We will consider all accepted submissions for publication in the conference proceedings to be published by Springer.
- Special issues: Several special issues (SSCI and SCOPUS) will support the conference.

The general conference will be in English, but we will also accept a limited number of Chinese submissions for presentation during special tracks.

Dates: March 17 - 19, 2020. Beihang University, Beijing. Conference co-chairs: Huiwen Wang, Yide Liu, Christian M. Ringle, and Marko Sarstedt Keynote speaker: Joseph F. Hair, Professor of Marketing, University of South Alabama, USA. Pre-conference workshops: March 16, 2020. Beihang University, Beijing.

Should you have any queries, please do not hesitate to contact the conference chairs (Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.). We look forward to your contribution to the discourse pertaining to PLS-SEM.

logoaem fondoazul1.fwAsociación Española de Marketing Académico y Profesional Departamento de Dirección de Marketing e Investigación de Mercados

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