Artículos
Spanish Journal of Marketing-ESIC news
Estimad@s compañer@s,
Estrenamos 2019 con la inclusión del CiteScoreTracker en la portada de la revista. El nivel que presenta este índice es realmente destacable. Este dato sin duda será un argumento de peso para poder conseguir el índice de Clarivate Analytics (la nueva organización responsable del antiguo índice de Thomson Reuters).
Debemos destacar que en el año 2018 consolidamos la tendencia ya iniciada en 2017 y conseguimos publicar tres números con 6 artículos cada uno. Un ambicioso objetivo que establecimos en 2016 y hemos conseguido gracias al apoyo de todos los socios y simpatizantes.
Quiero aprovechar la buena marcha de la revista para animaros a que nos enviéis vuestros trabajos y que sigáis descargando, leyendo y citando los interesantes trabajos que se han publicado en 2018.
Muchas gracias a tod@s
Carlos Flavian
Editor de SJM-ESIC
Table Of Contents: Volume 22 Issue 3
- Guest editorial
- Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products
- Exploring and consolidating the brand personality elements of the political leader
- Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
- Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets
- Store brand adoption and penetration explained by trust
- Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences
- The impact of positive emotional experiences on eWOM generation and loyalty
- What drives crowdfunding participation? The influence of personal and social traits
- Betting exclusively by private labels: could it have negative consequences for retailers?
- Story of Aaker’s brand personality scale criticism
- The influence of cultural intelligence on intention of internet use
- Surfing or flowing? How to retain e-customers on the internet
- The effect of online and offline experiential marketing on brand equity in the hotel sector
- Impulse buying behaviour: an online-offline comparative and the impact of social media
- The role of technology in an omnichannel physical store: Assessing the moderating effect of gender
- Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisions
- Cultural sensitivity: an antecedent of the image gap of tourist destinations